The Wings of the Crane, 50 Years of Lufthansa Design
by Fischer, VolkerFormat: Hardcover
Pub. Date: 2005-12-15
Publisher(s): Edition Axel Menges
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Summary
The basic features of Deutsche Lufthansa's present corporate images were created by Otl Aicher almost 45 years ago, including graphic standards, photographic style, packaging, exhibition systems, architectual characteristics, furnishings, equipment and service clothes.
Table of Contents
| Vorwort / Foreword | p. 7 |
| Beflugelt: Eine Einfuhrung / A high-flying story: An introduction | p. 8 |
| "man ist so, wie man sich zeigt, und wie man sich zeigt, so ist man." (Otl Aicher): Corporate Design / "You are what you show, and what you show reveals what you are." (Otl Aicher): Corporate design | p. 24 |
| Die Botschafter des Fliegens: Verkaufsburos, Counter, Lounges / The ambassadors of air travel: Sales offices, counters, lounges | p. 64 |
| Relaxen uber den Wolken: Bordausstattung / Relaxing above the clouds: Cabin interiors | p. 82 |
| "Das Auge isst mit": Bordgeschirr / "Appetite begins in the eye of the beholder": Airline dinnerware | p. 114 |
| Pret-a-porter der Lufte: Mode / Ready-to-wear in the air: Corporate fashion | p. 144 |
| Ein Stuck Fliegen fur Zuhause: Shopping / A bit of aviation at home: Shopping | p. 160 |
| "Alles fur diesen Moment": Werbung / "All for this one moment": Advertising | p. 176 |
| "Weisst du noch, damals...": Erinnerungskultur / "Do you remember when...?": A culture of recollection | p. 208 |
| Ausgewahlte Literatur / Selected bibliography | p. 223 |
| Bildnachweis / Photo credits | p. 224 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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