When You Care Enough The Story of Hallmark Cards and Its Founder
by Hall, Joyce C.; Anderson, Curtiss; Murphy, Dr. Franklin D.Edition: Reprint
Format: Hardcover
Pub. Date: 1993-02-01
Publisher(s): Hallmark Cards
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Summary
The remarkable life story of the man who founded Hallmark Cards.
Table of Contents
| Preface | |
| Foreword | |
| Introduction: The Hall in Hallmark | |
| Growing Pains | |
| The Gift of Poverty | p. 3 |
| Post Cards, Popcorn and Sweeping Compound | p. 13 |
| Building a Business | |
| The Kansas City Spirit | p. 29 |
| When You Get to the End of Your Rope | p. 41 |
| Moving Experiences | p. 51 |
| Hits and Misses | p. 65 |
| Growing Up Together | p. 83 |
| The Crowning Glory | p. 99 |
| Sentimental Attachments | |
| Good Neighbors, Great Presidents | p. 119 |
| More Than a Sunday Painter | p. 129 |
| The Art of Sentiment | p. 149 |
| Good Taste is Good Business | |
| A Winning Slogan | p. 165 |
| "To Send the Very Best" | p. 173 |
| The Other World of Winston Churchill | p. 185 |
| The Vapors of Past Experience | p. 193 |
| Epilogue/Appendices | |
| The Pursuit of Excellence - 1979 | p. 203 |
| Postscript - 1992 | p. 209 |
| End Notes | p. 211 |
| Personal and Corporate Chronology | p. 213 |
| Hallmark Hall of Fame | p. 218 |
| Acknowledgments | p. 227 |
| Photo Credits/Permissions | p. 228 |
| Index | p. 229 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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