Uncommon Grounds The History of Coffee and How It Transformed Our World
by Pendergrast, MarkEdition: Revised
Format: Paperback
Pub. Date: 2010-09-28
Publisher(s): Basic Books
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Summary
Uncommon Groundstells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand,Uncommon Groundsremains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.
Author Biography
Mark Pendergrast, a former business journalist, is the author of several books, including For God, Country, and Coca-Cola. He lives in South Burlington, Vermont.
Table of Contents
| Prologue: The Oriflama Harvest | p. xi |
| Introduction: Puddle Water or Panacea? | p. xv |
| Introduction to the Second Edition | p. xix |
| Seeds of Conquest | |
| Coffee Colonizes the World | p. 3 |
| The Coffee Kingdoms | p. 21 |
| The American Drink | p. 43 |
| The Great Coffee Wars of the Gilded Age | p. 61 |
| Hermann Sielcken and Brazilian Valorization | p. 73 |
| The Drug Drink | p. 91 |
| Canning the Buzz | |
| Growing Pains | p. 109 |
| Making the World Safe for Coffee | p. 133 |
| Selling an Image in the Jazz Age | p. 143 |
| Burning Beans, Starving Campesinos | p. 165 |
| Showboating the Depression | p. 175 |
| Cuppa Joe | p. 199 |
| Bitter Brews | |
| Coffee Witch Hunts and Instant Nongratification | p. 215 |
| Robusta Triumphant | p. 235 |
| Romancing the Bean | |
| A Scattered Band of Fanatics | p. 265 |
| The Black Frost | p. 289 |
| The Specialty Revolution | p. 307 |
| The Starbucks Experience | p. 333 |
| Final Grounds | p. 345 |
| Acknowledgments | p. 383 |
| Appendix: How to Brew the Perfect Cup | p. 387 |
| Notes on Sources | p. 391 |
| List of Interviews | p. 399 |
| Illustration Credits | p. 403 |
| Index | p. 407 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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