Typography Essentials Revised and Updated 100 Design Principles for Working with Type

by
Edition: Revised
Format: Paperback
Pub. Date: 2019-01-08
Publisher(s): ROCKPORT PUBLISHERS
List Price: $29.39

Buy New

Usually Ships in 2-3 Business Days.
$27.99

Buy Used

In Stock
$20.99

Rent Book

Select for Price
There was a problem. Please try again later.

Rent Digital

Rent Digital Options
Online:1825 Days access
Downloadable:Lifetime Access
$36.00
*To support the delivery of the digital material to you, a digital delivery fee of $3.99 will be charged on each digital item.
$36.00*

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. 

Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more.

Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Author Biography

Ina Saltz is an art director, designer, writer, photographer, and professor (at The City College of New York) whose areas of expertise are typography and editorial publication design. She has written more than 50 articles on design and typography, contributed to 5 books by Steven Heller, and authored 15 essays for Phaidon's Archive of Graphic Design. She currently teaches classes on the business website Lynda.com. Ina served as the Design Director at Time magazine (International Editions), Worth magazine, Golf magazine, and others. Ina frequently lectures on topics related to magazine design and typography and has chaired, co-chaired, and judged numerous design and typography competitions. She is a two-term board member of the Type Directors Club. Ina is the author of the Body Type series of books on typographic tattoos, as well as Typography Essentials: 100 Design Principles for Working with Type. She is a co-author of Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography, named one of the best reference books of 2012 across all subject matter by the American Library Association.

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.