"The 53 Truths provide incredible insight into the art and science of negotiating. This is a must read for sales professionals but is equally beneficial to all who wish to be better negotiators." CHRIS WEBER, Vice President, West Region Enterprise, Microsoft Corporation "Negotiation skills can and must be learned. In her new book, Leigh provides the framework. A must read for negotiators at all levels of ability." ANTHONY SANTIAGO, Vice President, Global Sourcing & Supplier Management, Bristol-Myers Squibb "A superbly presented summary of practical tools and techniques for negotiating in all types of situations, and creating win-win solutions that result in enduring business relationships. Provides substantiated evidence of what works successfullyand pitfalls to avoidin the game of negotiation." RUSSELL Drs"SOUZA, International Credit Manager, Hallmark Cards, Inc. You can learn to be a world-class negotiator and get what you want! bull; The truth about how to prepare within one hour bull; The truth about negotiating with friends, colleagues, and spouses bull; The truth about the win-win litmus test This book reveals 53 PROVEN NEGOTIATION PRINCIPLES and bite-size, easy-to-use techniques that work.

Leigh Thompson is the J. Jay Gerber Distinguished Professor of Dispute Resolution and Organizations at the Kellogg School of Management, Northwestern University

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