Total Customer Satisfaction A Comprehensive Approach for Health Care Providers

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Edition: 1st
Format: Paperback
Pub. Date: 1998-12-28
Publisher(s): Jossey-Bass
List Price: $115.30

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Summary

A valuable tool for any health care leader dedicated to improving the quality of care and enhancing patient satisfaction. Combining theory and discussion with a practical 'action plan' format, Sherman challenges the reader to think about solutions, not just ideas.--Irwin Press, president, Press, Ganey Associates, Inc.Whether you're a CEO, a caregiver, or simply someone who cares about the results of service initiatives, you'll find plenty of great ideas in this book.--Mark C. Clement, president and CEO, Holy Cross Hospital, Winner, 1994 AHA Great Comebacks Award, 1996 International Enterprise Award for Customer Satisfaction, 1998 Global Best Practices Award for Customer ServiceTotal Customer Satisfaction reports on the breakthrough methods used by awarding winning hospitals and health care organizations to achieve top-rated national status in customer satisfaction. Learn from top experts in the field of how to create and implement total customer satisfaction tactical plan that will boost customer satisfaction ratings in your health care organization.

Author Biography

STEPHANIE G. SHERMAN is executive vice president of Management House, Inc. and is the author of Make Yourself Memorable, which was adopted by the Newbridge Executive Program. V. CLAYTON SHERMAN is the author of the bestselling Jossey-Bass book Creating the New American Hospital.

Table of Contents

Figures, Tables, and Exhibits
ix(4)
Preface xiii(4)
About the Authors xvii
Chapter 1 Extraordinary Customer Satisfaction: The Facts and the Promise
1(22)
Chapter 2 Eighteen Commandments for Well-Managed Customer Satisfaction Programs
23(64)
Chapter 3 What the Customer Really Wants
87(52)
Chapter 4 Measurement Tools That Work
139(16)
Chapter 5 Calculating the Cost of Dissatisfied Customers
155(26)
Chapter 6 How to Win and Retain Customer Loyalty
181(40)
Chapter 7 The Irrational Nature of Customer Satisfaction: Sweating the Small Stuff
221(30)
Chapter 8 Building the Customer Satisfaction Team
251(42)
Chapter 9 Designing Your Customer Service Strategy
293(44)
Chapter 10 Prescriptions for Sustaining Top Customer Satisfaction Ratings
337(20)
Recommended Readings 357(2)
Index 359

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