Strategic Management and Competitive Advantage : Concepts and Cases
by Barney, Jay; Hesterly, WilliamEdition: 2nd
Format: Hardcover
Pub. Date: 2010-01-01
Publisher(s): Pearson College Div
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Summary
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Table of Contents
| The Tools of Strategic Analysis | |
| What Is Strategy and the Strategic Management Process? | |
| Evaluating a Firms External Environment | |
| Evaluating a Firms Internal Capabilities | |
| Cases: Bill Drayton's Ashoka | |
| Apple Computer Inc.: iPod and iTunes | |
| Swatch and the Global Watch Industry | |
| Wal-Mart Stores | |
| Inc. | |
| Harlequin Enterprises: The Mira Decision | |
| Nucor in 2005 | |
| Business Level Strategies | |
| Cost Leadership | |
| Product Differentiation | |
| Cases: Samsung Electronics | |
| JetBlue: Too Much Turbulence | |
| Bang & Olufsen: The Electronics Entertainment Industry in 2003 | |
| The Levi's Personal Pair Proposal | |
| Hong Kong's Ocean Park: Taking on Disney | |
| Corporate Strategies | |
| Vertical Integration | |
| Corporate Diversification | |
| Organizing to Implement Corporate Diversification | |
| Strategic Alliances | |
| Mergers and Acquisitions | |
| Cases: eBay: To Drop Off or Not | |
| Nucleon | |
| Inc. | |
| British Sky Broadcasting | |
| L'Oreal- Body Shop Acquisition | |
| Extending the "easy" Business Model: What Should easyGroup do Next? | |
| Hallmark Cards in 2006 | |
| Cooper Industries (A) | |
| Ben & Jerry's Japan | |
| Toyota's Strategies and Initiatives in Europe | |
| Hewlett Packard in 2001 | |
| Vodafone: Out of Many One | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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