Strategic Management Cases Competitiveness and Globalization: Cases (with CD-ROM and InfoTrac)
by Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.Edition: 6th
Format: Paperback
Pub. Date: 2004-02-09
Publisher(s): South-Western College Pub
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Summary
Strategic Management: Competitiveness and Globalization, Cases, 6e consists of 35 cases representing a myriad of strategy topics and types of firms and industries. The authors have meticulously reviewed hundreds of cases to create this outstanding package.
Table of Contents
| Back to the Roots: American International Group Returns to China | |
| Apple Computer, Inc. | |
| AT&T: Twenty Years of Change | |
| Bloomington Hospital?s Open-heart Unit | |
| Brasil Telecom S.A. | |
| Brewing Change at Brekenridge Brewery | |
| Cochlear Hearing Devices: Maintaining Global Leadership | |
| Cyberplay | |
| The Fall of Daewoo Motors | |
| Diageo plc | |
| The Collapse of Enron | |
| ERG ?Smart Cards?: Crafting Strategy for a New Horizon | |
| Fashion Faux Pas: Gucci & LVMH | |
| The Gillette Company | |
| Handspring, Inc.: (2002) | |
| The HP-Compaq Merger: A Battle for the Heart and Soul of a Company | |
| The Evolution of an Irish Multinational: Kerry Group plc | |
| The McDonald?s ?Beef Fries? Controversy | |
| Microsoft | |
| MTV vs. Channel V | |
| Managing Internal Growth at NestlT: The Story of LC1 | |
| Nextel: Looking to the Future | |
| Pacific Cataract and Laser Institute: Competing in the LASIK Eye Surgery Market | |
| Paper Storms: Turbulence Arrives in Germany?s Newspaper Publishing | |
| Resene Paints | |
| Sesame Workshop and International Growth | |
| Sonic: America?s Drive-In | |
| Southwest Airlines 2002 | |
| Sun Life Financial Services | |
| Sylvan Learning Systems, Inc | |
| The Long Road to Value Creation: Restructuring and Spin-Offs at Tredegar Industries (1990-2003) | |
| United Airlines, 2003 | |
| The Parcel Service Industry, 2002: UPS versus FedEX | |
| Vodafone Airtouch: The Acquisition of Mannesmann | |
| The Battle for Wachovia Corporation | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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