Strategic Management Cases

by
Edition: 7th
Format: Paperback
Pub. Date: 2006-03-06
Publisher(s): South-Western College Pub
List Price: $220.49

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Summary

With 30 all-new cases and thorough guides to reading each of them, STRATEGIC MANAGEMENT AND CASES is the best casebook of its kind on the market. With STRATEGIC MANAGEMENT AND CASES, you'll not only learn from the biggest stars of the corporate world, you'll also discover key strategies that smaller companies have used to succeed. And because this edition comes loaded up with study tools, this management casebook will be your go-to resource during test time as well.

Table of Contents

Case Title: AG Lafley
AMD
Anheuser-Busch
Bank One
China on the i-Way
Citigroup Japan
CQAY Tech
Daimler Chrisler
De Beers
Dell in China
Fiat and GM
GM Defense
Louis V
Gerstner Jr. Humana
L'Oreal's Bus
Strategy
Lucchetti
Lufthansa
Mapquest
Marks and Spencer
Mass Retailing in Asia
News Corp 2005
9Live
Nucor in
2005 ONGCs
Porsche
Volkswagen
Tata Steel
Wal-Mart
Williams Sonoma
Viacom
Table of Contents provided by Publisher. All Rights Reserved.

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