The Strategic Investment Decision

by ;
Format: Hardcover
Pub. Date: 1996-01-01
Publisher(s): Ft Pr
List Price: $41.95

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Summary

This is the first book to bring together the latest techniques in financial investment appraisal with strategic vision. The book introduces a new generation of financial and non-financial techniques to give the executive a more powerful and sophisticated decision-making framework. It will bring together NVP and option analysis, quantitative and qualitative issues (rate of return and "gut" feel), strategy, and finance.

Author Biography

David Parker is a member of the Associate Faculty of Henley Management College.

Table of Contents

Introduction
What is corporate strategy?p. 1
Strategic audit and the business environment: how to carry out a strategic analysisp. 21
The planning gap and strategic decisionsp. 45
What needs to be forecast?p. 65
Carrying out the financial appraisalp. 83
How do we cope with uncertainty?p. 101
What rate of return should we look for?p. 127
What else needs to be taken into account?p. 151
Does investment fit in with our strategic plan?p. 169
Strategic management in practicep. 189
Bibliographyp. 207
Indexp. 208
Table of Contents provided by Blackwell. All Rights Reserved.

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