In the flurry of everyday deadlines and the many pressing demands on their time, it's easy for business owners to forget the real reasons they started a business in the first place. Soul Traderhelps logical-minded business owners ensure that they find life balance, get to be creative and understand the human aspects of winning and keeping customers. Aimed at both new and established business owners, this book is based on 7 key principles: Clarity, Customers, Courage, Cooperation, Conversations, Compassion - and Change. Soul Traderhelps readers identify their life and business goals, develop a simple strategy and plan of action, understand and build on their brand and boost confidence and develop creative thinking and communication skills. Rasheed Ogunlaru delves into the heart of what makes businesses really work and offers a way for entrepreneurs to define clear goals, motivate people, improve creativity and enhance profitability.

Rasheed Ogunlaru is an acclaimed life, business and corporate coach whose simple "become who you are" approach has helped countless business owners connect with themselves, their businesses and their customers. His background spans over 20 years in coaching, training, media, PR and performance. Rasheed is the business coach partner to the British Library's Business and IP Centre and business coach mentor toTiE UK.