SEO Search Engine Optimization Bible
by Ledford, Jerri L.Edition: 2nd
Format: Paperback
Pub. Date: 2009-04-06
Publisher(s): Wiley
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Summary
Increase your Web traffic with better search resultsWonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. If you want to make SEO work for you, this is the book you need to succeed.Find out how to give your Web site search appealUse behaviors to target the customers you really wantOptimize your site specifically for Google, MSNr, or Yahoo!rDemystify the role of links and linking in searchLeverage communities as an SEO toolImplement social media and mobile search optimizationMonetize your traffic as part of your SEO strategyAnalyze your SEO efforts and see what worksLearn what top SEO executives and experts are doing
Author Biography
Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google® Analytics 2.0.
Table of Contents
| Introduction | |
| Understanding SEO | |
| Search Engine Basics | |
| The Theory of Long Tail Search | |
| Creating anSEO Plan | |
| SEO Strategies | |
| BuildingYour Site for SEO | |
| Keywords andYourWebSite | |
| Pay-per-Click and SEO | |
| Maximizing Pay-per-Click Strategies | |
| Increasing Keyword Success | |
| Understanding and UsingCampaign Targeting | |
| Managing Keyword and Pay-per-Click Campaigns | |
| Keyword Tools and Services | |
| Tagging Your Web Site | |
| The Content Piece of thePuzzle | |
| UsingC ommunities to Improve SEO | |
| Understanding the Role of Links and Linking | |
| Optimizing Search Strategies | |
| Adding Your Site to Directories | |
| Pay-for-Inclusion Services | |
| Robots, Spiders, and Crawlers | |
| The Truth About SEO Spam | |
| Adding Social-Media Optimization | |
| Mobile Search Engine Optimization | |
| Monetizing Traffic As an SEO Strategy | |
| Plugging into SEO | |
| Maintaining SEO | |
| SEO Beyond the Launch | |
| Analyzing Success | |
| Appendices | |
| Optimization for Major Search Engines | |
| Industry Interviews | |
| SEO Software, Tools, and Resources | |
| Appendix D:Worksheets | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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