Retail Product Management : Buying and Merchandising,9780415216067

Retail Product Management : Buying and Merchandising

by ;
ISBN13: 9780415216067
ISBN10: 0415216060
Format: Paperback
Pub. Date: 2001-04-01
Publisher(s): Routledge
List Price: $46.15

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Summary

Retail Product Management provides the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. It is an important text for anyone studying retail management or buying and merchandising as part of a degree course. Challenging, yet approachable to students, it links academic theory to the buying and merchandising roles within retail organisations, and current operational practice. It covers all retail operations which revolve around the procurement of products, including:*stock level management*allocation of outlet space for products*store design*mail order shopping*digital TV shopping.Retail Product Management also offers learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international and multi-sector case-studies from companies and brands including Boots the Chemist plc, Marks and Spencer, Reebok, Benetton, Unichem, The Body Shop and Levis.

Author Biography

Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School

Table of Contents

List of figures
xi
List of mini case studies
xv
List of boxes
xvii
List of tables
xix
Preface xxi
Acknowledgements xxiii
Introduction 1(3)
Product management in a retail business
4(15)
Introduction
4(1)
A product defined
5(1)
Retail product sectors
5(1)
The role of product management in retailing
6(1)
The strategic role of product management
7(2)
The strategic role of the product range
9(4)
The scope of retail product management
13(1)
Retail product management: an evolving discipline
14(1)
Summary
15(2)
Review questions
17(1)
Discussion questions
17(1)
References and further reading
17(2)
The decision-makers in retail product management
19(22)
Introduction
19(1)
Centralised retail buying organisations
20(3)
Decentralised buying
23(1)
Buying organisation managerial roles
23(3)
Desirable attributes in buying and merchandising personnel
26(2)
Additional buying decision-makers
28(1)
The retail buying process: a traditional view
29(3)
Buying committees
32(3)
Limitations of the traditional buying process models
35(1)
Buying groups
36(1)
Consumer-led approaches to retail product management
37(1)
Summary
38(2)
Review questions
40(1)
Discussion questions
40(1)
References and further reading
40(1)
Category management
41(16)
Introduction
41(1)
Efficient consumer response (ECR)
42(3)
Category management
45(2)
The category management process
47(4)
Category management as an organisational concept
51(1)
Drawbacks of category management
51(4)
Review questions
55(1)
Discussion questions
55(1)
References and further reading
56(1)
Selecting products
57(19)
Introduction
57(1)
Identification of product need
58(1)
New product development
58(1)
Product category life-cycles
58(3)
The influence of consumer trends on the retail offer
61(3)
Tracking product/market trends
64(1)
The product selection process
65(1)
Product selection criteria
66(7)
Summary
73(1)
Review questions
73(1)
Discussion questions
74(1)
References and further reading
74(2)
Supply sources
76(18)
Introduction
76(1)
Types of supplier
77(2)
The supplier search
79(2)
The choice of supplier
81(2)
Supplier evaluation and monitoring
83(2)
Retail-supplier relationship development
85(1)
The interaction approach
86(1)
Stages of development in retailer-supplier relationships
87(1)
Supply chain management
88(1)
Summary
89(3)
Review questions
92(1)
Discussion questions
92(1)
References and further reading
92(2)
Product quantity decisions
94(17)
Introduction
94(1)
Stock control
95(1)
Stock management for staple items
95(5)
Service level
100(1)
Sales forecasting
100(5)
Sales-based ordering
105(2)
Supplier-managed inventory
107(1)
Promotional product planning
108(1)
Summary
108(2)
Review questions
110(1)
Discussion questions
110(1)
References and further reading
110(1)
Product range management
111(15)
Introduction
111(1)
The product range
112(1)
The merchandise budget plan
113(5)
The assortment plan (model stock list)
118(4)
Concessions
122(1)
Summary
122(1)
Exercises
123(1)
Review questions
124(1)
Discussion questions
124(1)
References and further reading
124(2)
Profitable product management
126(13)
Introduction
126(1)
Setting retail prices
127(2)
The broader picture
129(2)
Measuring product profitability
131(2)
Negotiation
133(1)
The impact of mark-downs
134(2)
Legal issues
136(1)
Shrinkage
137(1)
Summary
137(1)
Review questions
137(1)
Discussion questions
137(1)
References and further reading
138(1)
Allocating space to products
139(16)
Introduction
139(1)
The objectives of space allocation
140(1)
Measuring retail performance in relation to space
141(1)
The value of retail space
142(2)
Allocating space on the basis of sales
144(1)
Space elasticity
144(2)
Allocating space according to product profitability
146(1)
Practical and customer considerations
147(2)
Space allocation systems
149(1)
Store grading
149(2)
Summary
151(2)
Review questions
153(1)
Discussion questions
154(1)
References and further reading
154(1)
Store design
155(16)
Introduction
155(1)
The interior decoration of a store
156(1)
Materials
156(2)
Atmospherics
158(1)
Lighting
159(1)
Signage
160(1)
Store design and the corporate image
161(1)
The exterior design
161(3)
Location
164(1)
Store image
165(1)
The retail brand
166(1)
Lifestyle retailing
166(1)
Planning retail designs
166(1)
Flagship stores
167(1)
The strategic role of store design
167(1)
Summary
168(1)
Review questions
169(1)
Discussion questions
170(1)
References and further reading
170(1)
Visual merchandising
171(20)
Introduction
171(1)
Visual merchandising
171(3)
The scope of visual merchandising
174(1)
Fixtures and fittings
174(5)
Product presentation
179(1)
Store layout
180(3)
Displays
183(5)
Summary
188(1)
Review questions
189(1)
Discussion questions and learning activities
190(1)
References and further reading
190(1)
Product management in non-store retailing
191(14)
Introduction
191(1)
Non-store retail formats
191(1)
Home shopping
192(1)
Product management implications
193(1)
Product presentation
193(2)
The selling environment
195(1)
Pricing
195(1)
Service
196(1)
Convenience
197(1)
Order fulfilment and delivery
197(3)
Multi-channel retailing
200(2)
Summary
202(1)
Review questions
203(1)
Discussion questions
203(1)
References and further reading
203(2)
International aspects of retail product management
205(11)
Introduction
205(1)
International retailing as a strategy
206(1)
Product range: standardise or adapt?
206(1)
The influences on different product strategies
207(1)
Unavoidable adaptations
207(1)
Organisation for product management
208(1)
Local sourcing
209(1)
Global sourcing
209(3)
Ethical sourcing
212(1)
Summary
213(1)
Review questions
214(1)
Discussion questions
214(1)
References and further reading
214(2)
Appendix 1 A case study of buying operations at Boots the Chemist 216(10)
Appendix 2 A case study of the Olympic Museum shop 226(8)
Appendix 3 A case study of New Look 234(7)
Index 241

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