Resume Magic: Trade Secrets of a Professional Resume Writer,9781593573119

Resume Magic: Trade Secrets of a Professional Resume Writer

by
Edition: 3rd
ISBN13: 9781593573119
ISBN10: 1593573111
Format: Paperback
Pub. Date: 2006-09-01
Publisher(s): Jist Works
List Price: $19.90

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Summary

A giant compendium of advice and before-and-after r?sum? transformations that's hailed by professional r?sum? writers as the definitive resource for writing and designing r?sum's that get people noticed and hired. Explains all the ?nuts and bolts? of r?sum? creation and illustrates professional techniques with actual examples that show why the techniques work.

Table of Contents

A Resume Primer
1(44)
Tools for the Task
2(1)
The Resume Tool: Asset or Liability?
3(3)
Employers and Candidates Usually View Resumes as Having Different Purposes
4(1)
A Resume Is Most Effective When It Follows Face-to-Face or Voice Contact with a Hiring Manager
4(1)
A Support Person or Computer Program Will Probably Be the One to Screen Your Resume
5(1)
Resumes Are Not Read Thoroughly
5(1)
You Won't Always Need a Resume to Land a Job
5(1)
Then Why Write a Resume?
6(1)
And Why This Book?
7(1)
Some Success Stories
8(32)
Your Most Important Tool
40(5)
Top 10 Tips to Create Resume Magic
40(5)
How to Use Branding and Advertising Strategies to Get an Interview
45(28)
Using Brand and Ad Agency Strategies to Win an Interview
46(1)
Elements of Your Career Brand
47(4)
Authentic Image
47(2)
Advantages
49(1)
Awareness
49(2)
The Proven Ad Agency Formula
51(22)
Step 1: How to Grab Your Reader's Attention
52(1)
Headlines and Hard-Hitting Leads
53(2)
Visual Appeal
55(1)
Step 2: How to Capture Your Reader's Interest
56(1)
Selling Points---Front and Center
57(1)
Where's the Center of the Page?
57(5)
Place Supporting Information Below the Visual Center
62(1)
Skimmable Material Goes at the Bottom of the Page
63(1)
Step 3: How to Create Desire for Your Product---You!
63(1)
Why You Buy
64(1)
Why Employers Buy
65(2)
Prove Your Superiority
67(1)
Step 4: Call to Action
68(3)
Top 10 Resume Strategy Tips
71(2)
How to Choose the Most Flattering Format
73(60)
Two Tried-and-True Winning Formats: Chronological and Functional
74(13)
The Chronological Format
76(4)
The Functional Format
80(7)
Genetic Variants of the Two Main Resume Types
87(41)
The Accomplishments Format
88(2)
The Combination Format
90(7)
The Creative Format
97(9)
The Curriculum Vitae (CV)
106(6)
The Dateless Chronological Format
112(2)
The International Resume
114(1)
The Linear Format
115(3)
The Newsletter Format
118(5)
The Reordered Chronological Format
123(3)
The Targeted Format
126(2)
If It Works, It's Right
128(5)
Top 10 Resume Formatting Tips
132(1)
The Blueprint for a Blockbuster Resume
133(30)
Data Bits, or Contact Info
134(11)
To List or Not to List Your Business Telephone Number
136(1)
Other Solutions for Daytime Contacts
136(1)
Sample Resume Headers
137(4)
Dealing with Relocation on Your Resume
141(4)
Objective, or Focus Statement
145(2)
Key Features, or Qualifications Summary
147(2)
Professional Experience
149(1)
Skills
150(1)
Education, Credentials, and Licenses
151(2)
Affiliations
153(1)
Publications, Presentations, or Patents
154(1)
Awards and Honors
155(1)
Bio Bites
155(2)
Endorsements
157(2)
What Not to Include
159(1)
Putting It All Together
160(3)
Top 10 Resume Blueprint Tips
162(1)
How to Write Great Copy
163(62)
Keywords
164(10)
What Are Keywords?
164(1)
Where to Find Keywords
165(1)
Off-Line Resources for Keywords
166(1)
Online Resources for Keywords
166(1)
How to Position Keywords
167(1)
How to Improve Your ``Hit'' Ratio
168(4)
Top 10 Resume Keyword Tips
172(2)
The Objective or Focus Statement
174(7)
Cover Letter Focus Statement
174(1)
Title Statement
175(1)
Traditional Objective
175(2)
Exercise for Assembling a Focus Statement
177(4)
The Qualifications Summary
181(9)
Professional Experience
190(13)
How Far Back?
191(1)
Where to Find Material for Your Job Descriptions
192(5)
How Long Is Too Long?
197(1)
Solutions for Downplaying Less-Relevant Positions
198(5)
Skills
203(2)
Education, Credentials, Licensure
205(5)
Recent High School Graduate
205(1)
Recent College Graduate
205(1)
Degree Obtained a Number of Years Ago
206(1)
Degree in a Field Different from Your Major
206(1)
Degree Not Completed
207(1)
Two-Year Degree
208(1)
Degree Equivalent
209(1)
No Degree
209(1)
Including Credentials, Licenses, and Certificates
209(1)
Affiliations
210(2)
Publications, Presentations, and Patents
212(5)
Publications
212(2)
Presentations
214(2)
Patents
216(1)
Awards and Honors
217(1)
Bio Bites
218(3)
Endorsements
221(4)
Top 10 Tips for Writing Great Copy
223(2)
Accomplishments: The Linchpin of a Great Resume
225(74)
What's in It for Me?
226(4)
Words to Woo Employers
230(9)
Buying Motivator #1: Make Money
230(1)
Buying Motivator #2: Save Money
231(1)
Buying Motivator #3: Save Time
232(1)
Buying Motivator #4: Make Work Easier
232(1)
Buying Motivator #5: Solve, a Specific Problem
233(1)
Buying Motivator #6: Be More Competitive
234(1)
Buying Motivator #7: Build Relationships/Image with Internal/External Customers, Vendors, and the Public
235(1)
Buying Motivator #8: Expand Business
236(1)
Buying Motivator #9: Attract New Customers
237(1)
Buying Motivator #10: Retain Existing Customers
237(2)
Strategies for Presenting Accomplishments
239(8)
Numbers: The Universal Language
239(1)
Comparison---A Powerful Form of Communication
240(2)
ROI---How Quickly Can You Deliver?
242(1)
The Company's Mission Statement---Make It Your Mission
243(1)
The CAR Technique---Challenge, Action, and Result
244(3)
Where to Find Material for Your Accomplishments
247(3)
Performance Appraisals
247(1)
Your Career Management File
248(2)
Impact-Mining: Probing Questions to Unearth Hidden Treasures
250(40)
Sifting Through the Accomplishments You've Gathered
290(5)
Use Impact Statements to Portray Yourself as the Right Fit
295(4)
Top 10 Tips for Writing Accomplishments
296(3)
Editing: Resume-Speak 101
299(58)
Development Editing: A Primer in Power Writing
300(1)
Top 10 Tenets of Developing Your Resume
300(1)
Examples of Resume-Speak
301(1)
The Keys to Writing Compelling Copy
302(4)
Address the Needs of Your Audience
302(1)
Summarize by Using the ABC Method
303(1)
Focus on Transferable Skills
304(2)
Resume-Speak 101
306(9)
Deliver the Goods Up Front
306(1)
Start Sentences with Action Verbs or Noun Phrases
307(1)
Sidestep Potential Negatives
308(1)
Give Outdated Experience a Feeling of Real Time
309(1)
Avoid an Employer Pet Peeve: Baseless Personality Attributes
310(4)
Convey Confidential Information Without Giving Away Proprietary/Trade Secrets
314(1)
Technical Editing/Copyediting: The Mechanics of Resume-Speak
315(36)
Abbreviations
316(2)
Acronyms
318(1)
Active voice
319(1)
Articles (in Absentia)
319(1)
Auxiliary or Helping Verbs
320(1)
Capitalization
321(1)
Colons and Semicolons
322(2)
Commas
324(1)
Commas That Separate
324(1)
Commas That Set Off
325(1)
Comma Trauma
326(2)
Contractions
328(1)
Dashes
329(1)
Ellipsis Marks
330(2)
Elliptical Sentences
332(1)
Gender Equity
332(1)
Hyphenation
333(2)
Numbers
335(1)
Parallel Sentence Structure
336(2)
Parentheses
338(1)
Parts of Speech
338(2)
Passive Voice
340(1)
Periods
341(1)
Possessives
342(1)
Prepositions
343(1)
Quotation Marks
344(1)
Sentence Fragments
345(1)
Slashes
345(1)
Split Infinitives
346(1)
Tense
347(2)
Verbs
349(1)
Writing in the First Person
350(1)
Prune, Prune, Prune
351(2)
Proof, Proof, Proof
353(4)
Top 10 Resume Proofreading Tips
354(3)
Visual Artistry: The Missing Link
357(66)
Design Elements
358(39)
Create a Visual Pattern
359(1)
Consistency Counts
359(1)
Use Tab Stops Sparingly
359(1)
Apply White Space Liberally
360(5)
Make Bullets Work for You
365(2)
Think in Threes
367(1)
Keep Headings to a Minimum
368(3)
Segment Paragraphs
371(3)
Balance Is Beautiful
374(1)
Pay Attention to Vertical Balance
374(1)
Balancing a Two-Column Format
374(4)
Balancing a Full-Width Layout
378(3)
Balancing Unevenly Distributed Copy
381(3)
Balancing Impact Statements
384(1)
Justification---Ragged Right or Full Justification?
385(1)
Hang It on the Wall!
385(1)
Use Typefaces Tastefully
386(1)
Choosing a Font
387(1)
Fonts That Buy More Space
388(1)
Use Discretion in Mixing Fonts
388(3)
Go Easy on Bold, Underline, and Italic
391(2)
Establish a Logical Sizing Hierarchy
393(4)
Tweaking Tips
397(26)
Technical Tools to Create Tables
398(1)
Add White Space
399(2)
Adding Space Between Paragraphs in MS Word
401(1)
Adding Space Between Paragraphs in Corel WordPerfect
402(1)
Change Line-Height
402(1)
Adjusting Vertical Space Between Lines Within Paragraphs in MS Word
403(1)
Adjusting Vertical Space Between Lines Within Paragraphs in Corel WordPerfect
404(1)
Expand Character Spacing
404(1)
Expanding Text in MS Word
404(1)
Expanding Text in Corel WordPerfect
405(1)
Tricks to Make Text Fit
405(1)
Shrinking Text in MS Word
405(1)
Shrinking Text in Corel WordPerfect
406(1)
Use Bullets Strategically
406(1)
Creating Bullets in MS Word
406(1)
Creating Bullets in Corel WordPerfect
407(1)
Adding or Subtracting Spacing Between Bullets and Text in MS Word
407(1)
Adding or Subtracting Spacing Between Bullets and Text in Corel WordPerfect
408(1)
Changing the Type of Bullet in MS Word
408(1)
Changing the Type of Bullet in Corel WordPerfect
409(1)
Size of Bullets
409(1)
Use Rule Lines
410(1)
Inserting a Rule Line in MS Word
411(1)
Inserting a Rule Line in Corel WordPerfect
412(1)
Other Graphic Elements
413(9)
Top 10 Visual Appeal Tips
422(1)
E-Resumes, E-Portfolios, and Blogs
423(44)
ASCII Text Resumes
424(16)
The Advantages and Disadvantages of ASCII Resumes
425(1)
ASCII Resume Do's and Don'ts
426(1)
Steps for ASCII Conversion
427(1)
Converting to ASCII for E-Mailing Using MS Word or Corel WordPerfect
427(2)
Converting to ASCII for Pasting into E-Forms
429(1)
Quick Cleanup of an ASCII Conversion
430(9)
How to Post an ASCII Resume to a Web Site
439(1)
Web Resumes, E-Portfolios, and Blogs
440(15)
The Advantages and Disadvantages of Web Resumes
441(1)
The 'Technical How-Tos of Web Resumes
442(1)
Online Resume-Builder Services
443(1)
Do-It-Yourself Web Resumes
444(2)
Hire a Pro
446(1)
Web Resume Do's and Don'ts
447(1)
What to Include in an E-Portfolio
448(2)
Hyperlinks or Hyperjinx?
450(3)
Using Your Web-Resume
453(1)
Marketing Your Web Resume
454(1)
Getting on the Blog Bandwagon
455(2)
What to Include in a Blog
455(1)
Creating a Blog
455(1)
Using RSS (Really Simple Syndication) Technology
456(1)
Marketing Your Blog
456(1)
Scannable Resumes
457(5)
Scannable Resume Do's and Don'ts
457(5)
Applicant-Tracking Systems: What Happens After You E-Mail or Post Your Resume?
462(2)
Positive Aspects of Applicant-Tracking Technology
462(1)
Negative Aspects of Applicant-Tracking Technology
462(1)
Conflicting Advice
463(1)
Resumes of the Future
464(3)
Top 10 Technology Tips for E-Resumes, E-Portfolios, and Blogs
465(2)
Cover Letters and Other Parts of the Puzzle
467(48)
Strategy and Style
468(9)
The Value Mantra
469(3)
Sell, Don't Tell
472(2)
Reveal a Secret
474(3)
The Segments of a Cover Letter
477(9)
The Carrot
477(5)
The Corroboration
482(2)
The Close
484(2)
The Anatomy of the Cover Letter
486(3)
Sticky Wickets
489(3)
To Whom It May Concern?
489(1)
Missed a Filing Deadline?
490(1)
Terminated from, a Job?
490(1)
Relocating?
491(1)
Dealing with Salary
491(1)
Other Types of Letters
492(4)
Direct-Mail Campaigns
492(1)
Writing to a Recruiting Firm
493(1)
Thank-You Letters---A Chance to Resell Yourself
494(2)
Other Pieces of the Puzzle
496(14)
References
496(1)
When to Send References
497(1)
When and How to Ask for References
497(1)
Rethinking the ``Reference Page'' with Some Creative Persuasion
498(3)
Networking Cards
501(2)
Addenda
503(4)
Paper
507(1)
Sending Your Cover Letter and Resume
508(1)
By Surface Mail
508(1)
By Fax
508(1)
By E-Mail
508(2)
Futurist Career Management
510(5)
Top 10 Cover Letter Tips
512(3)
Appendix A Worksheets to Catalog Professional History
515(12)
Appendix B Survey: What Employers Really Want in a Resume and Cover Letter
527(6)
Resumes
527(4)
Cover Letters
531(2)
Appendix C Action Verbs with Sample Phrases
533(38)
Index 571

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