Religion, Media, and the Marketplace
by Clark, Lynn SchofieldFormat: Paperback
Pub. Date: 2007-04-15
Publisher(s): Rutgers Univ Pr
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Summary
Religion is infiltrating the arena of consumer culture in increasingly visible ways. We see it in myriad forms-in movies, such as Mel Gibson's The Passion of the Christ, on Internet shrines and kitschy Web "altars," and in the recent advertising campaign that attacked fuel-guzzling SUVs by posing the question: What would Jesus drive?
Table of Contents
| Preface | p. ix |
| Acknowledgments | p. xvii |
| Introduction: Identity, Belonging, and Religious Lifestyle Branding (Fashion Bibles, Bhangra Parties, and Muslim Pop) | p. 1 |
| Selling, Influencing, Publishing, Purchasing: Establishing and Participating in the Mediated Religious Marketplace | |
| Free Grace, Free Books, Free Riders: The Economics of Religious Publishing in Early Nineteenth-Century America | p. 37 |
| Making Money, Saving Souls: Christian Bookstores and the Commodification of Christianity | p. 67 |
| "Jewish Space Aliens Are Lucky to Be Free!": Religious Distinctiveness, Media, and Markets in Jewish Children's Culture | p. 90 |
| Religion and Politics in Tension: Mobilization and Mission through Media and Material Artifacts | |
| Literacy in the Eye of the Conversion Storm | p. 105 |
| Mary as Media Icon: Gender and Militancy in Twentieth-Century U.S. Roman Catholic Devotional Media | p. 123 |
| Cartoon Wars: The Prince of Egypt in Retrospect | p. 154 |
| Representations of the Religious "Other" in Popular Media and in the Marketplace | |
| Evangelicalism and the Presidential Election of 1960: The "Catholic Question" in Christianity Today Magazine | p. 171 |
| Religion as Rhetorical Resource: The Muslim Immigrant in (Danish) Public Disourse | p. 198 |
| "Blowing the Cover": Imaging Religious Functionaries in Ghanaian/Nigerian Films | p. 224 |
| Media Courted, Media Resisted: Popular Rituals and Artifacts in the Crafting of New Public Religious Practices | |
| "Media Mecca": Tensions, Tropes, and Techno-Pagans at the Burning Man Festival | p. 247 |
| Day of the Dead as a New U.S. Holiday: Ritual, Media, and Material Culture in the Quest for Connection | p. 280 |
| Afterword | p. 308 |
| Contributors | p. 315 |
| Index | p. 319 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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