Preface |
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xi | |
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1 | (24) |
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Decision Making Is a Skill |
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1 | (2) |
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Thinking: Automatic and Controlled |
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3 | (4) |
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The Computational Model of the Mind |
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7 | (5) |
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Through Darkest Psychoanalytic Theory and Behaviorism to Cognition |
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12 | (5) |
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Quality of Choice: Rationality |
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17 | (2) |
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The Invention of Modern Decision Theory |
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19 | (6) |
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25 | (174) |
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25 | (4) |
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29 | (4) |
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Decision Quality Revisited |
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33 | (1) |
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Incomplete Thinking: A Legal Example |
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34 | (2) |
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Overinclusive Thinking: Sunk Costs |
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36 | (6) |
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The Rationality of Considering Only the Future |
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42 | (3) |
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45 | (143) |
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Changing Our Minds: Bayes' Theorem |
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188 | (7) |
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Concluding Comment on Rationality |
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195 | (4) |
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Evaluating Consequences: Simple Values |
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199 | (28) |
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199 | (7) |
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Role of Emotion in Choice |
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206 | (7) |
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How We Sense Values: From the Just Noticeable Difference to Prospect Theory |
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213 | (9) |
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222 | (5) |
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Complex Values and Attitudes |
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227 | (22) |
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The Construction of Values |
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227 | (3) |
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Deliberate Choices Between Complex Alternatives |
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230 | (7) |
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237 | (5) |
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242 | (2) |
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244 | (5) |
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A Normative, Rational Decision Theory |
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249 | (40) |
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A Formal Definition of Rationality |
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249 | (7) |
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Subjective Expected Utility Theory |
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256 | (19) |
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Traditional Objections to the Axioms |
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275 | (4) |
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The Should's and Do's of the System |
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279 | (6) |
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Some Bum Raps for Decision Analysis |
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285 | (4) |
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A Descriptive, Psychological Decision Theory |
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289 | (24) |
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Nonexpected Utility Theories |
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289 | (9) |
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Gain-Loss Framing Effects |
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298 | (10) |
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308 | (2) |
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310 | (3) |
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313 | (18) |
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313 | (5) |
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An Illusion of Hedonic Certainty |
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318 | (1) |
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The Price of Denying Uncertainty |
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319 | (7) |
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Two Cheers for Uncertainty |
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326 | (2) |
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328 | (3) |
Appendix: Basic Principles of Probability Theory |
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331 | (26) |
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A.1: The Concept of Probability |
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331 | (2) |
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A.2: From Gods to Numbers |
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333 | (6) |
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A.3: The Principles of Probability Theory |
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339 | (8) |
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A.4: Beliefs That Violate the Principles of Probability Theory |
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347 | (2) |
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349 | (2) |
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A.6: The Post Hoc Analysis of Coincidence |
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351 | (6) |
Index |
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357 | (14) |
About the Authors |
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371 | |