Product Manager's Handbook : The Complete Product Management Resource,9780658001352

Product Manager's Handbook : The Complete Product Management Resource

by
Edition: 2nd
ISBN13: 9780658001352
ISBN10: 0658001353
Format: Hardcover
Pub. Date: 2000-06-01
Publisher(s): MCG
Upgraded Edition: Click here!
List Price: $41.95

Rent Book

Select for Price
Add to Cart
There was a problem. Please try again later.

New Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

eBook

We're Sorry
Not Available

Buy from our Marketplace starting at $12.88

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

This second edition of The Product Manager's Handbook is an essential guide to success in product management. It includes practical charts, case studies, and checklists covering planning, proposals, product development, pricing, and product teams. The book has been substantially revised and has new information on the Internet as a product management tool and the future of this field.

Author Biography

Linda Gorchels is Director of Executive Marketing Programs at the Management Institute of the University of Wisconsin-Madison's School of Business.

Table of Contents

Preface v
Acknowledgments ix
Part I The Role and Operation of Product Management 1(64)
The New Product Management
5(12)
Introducing Product Management and Managing Product Managers
17(12)
The Cross-Functional Role of Product Managers
29(22)
Product manager.com
51(14)
Part II Planning Skills for Product Managers 65(64)
The Product Marketing Planning Process
69(20)
Customer Value Management
89(14)
The Annual Product Plan
103(26)
Part III Product Skills 129(70)
Evaluating the Product Portfolio
133(12)
Strategic Product Planning
145(10)
New Products: Proposal, Development, and Launch
155(36)
The Financial Side of Product Management
191(8)
Part IV Functional Skills 199(54)
Pricing Products and Services
203(18)
The Product Manager as Marketing Manager
221(18)
Product Management: The Final Frontier?
239(14)
Appendix: Sample Job Descriptions 253(16)
Endnotes 269(6)
Glossary 275(6)
Index 281

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.