Power of Retail Branding : Innovative Marketing Strategies for Achieving BrandPower
by Arthur A. Winters, Peggy Fincher Winters and Carole PaulFormat: Trade Book
Pub. Date: 2005-04-01
Publisher(s): Visual Reference Publications
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List Price: $41.95
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Summary
This idea-packed design-and-marketing book features seven innovative strategies to empower retail brands. Each case study covers a different area of branding and features reproductions of advertising and promotion used to position a company and its products and services. Personal interviews give readers a behind-the-scenes look into how retailers built their brands. The included BrandPower Creative Brief provides a checklist that readers can use as a personal "think tool."
Table of Contents
| How to use The Power of Retail Branding | |||||
| The BrandPower Creative Brief | 6 | (2) | |||
| Foreword | |||||
| Retailers as Reinventors of Brand Power | 8 | (2) | |||
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10 | (36) | |||
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161 | (7) | |||
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168 | (6) | |||
| A BrandPower Glossary | 174 |
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