When we first met Joe Meter in Subir Chowdhury'sThe Power of Six Sigma, he had been laid off from his job at American Burger. After a transformational lunch that same day with former colleague and friend Larry Hogan, Joe was converted to the power of Six Sigma, a methodology that increases customer satisfaction and dramatically cuts costs. InThe Power of Design for Six Sigma, it is several years later and the tables have turned. Now it is Joe's turn to inspire Larry, who is disillusioned at work and wants to turn in his resignationthat is, until his conversation with his old friend. Over coffee, Joe explains to Larry why Design for Six Sigma, or DFSS, is the only way to reach new heights of success. "Implementing Six Sigma can only take a company so far," Joe explains. "Organizations that want to reach the next level of efficiency need to adopt a program called Design for Six Sigma." Learn why DFSS is important across all departments, all levels, and all functions in an organization. DFSS is about creating products and services that are designed with the customer in mindabout designing things the right way, the first time.

Subir Chowdhury is executive vice president of ASI-American Supplier Institute.