Planning is essential to creating a competitive advantagefor your small business, and properly done, it can actually be fun. That is themessage of this thorough guide, written in easy-to-follow, nontechnicallanguage that you don't need an MBA to understand. In what areas will yourbusiness specialize? What are some of the resources you will need, andchallenges you will face? How much do you want your company to grow? Once youhave established a vision of your business's future, you will be on your way tomaking it a reality. Topics covered include: Creating a business model Identifying and beating the competition Calculating expenses Determining whether you need additional capital Avoiding common mistakes Writing your executive summary Developing a marketing strategy Evaluating your team Analyzing your progress And more! Whatever your background and whatever kind of business youdream of starting, this latest installment in our popular Pocket Small BusinessOwner's Guide will help you toachieve your goals!