The Persuadable Voter
by Hillygus, D. SunshineFormat: Hardcover
Pub. Date: 2008-04-01
Publisher(s): Princeton Univ Pr
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Summary
Todd G. Shields is professor of political science at the University of Arkansas and director of the Diane D. Blair Center for Southern Politics and Society.
Author Biography
D. Sunshine Hillygus is the Frederick S. Danziger Associate Professor of Government and director of the Program on Survey Research at Harvard University. Todd G. Shields is professor of political science at the University of Arkansas and director of the Diane D. Blair Center for Southern Politics and Society.
Table of Contents
| List of Illustrations | |
| List of Tables | |
| Wedge Issues in Presidential Campaigns | p. 1 |
| The Reciprocal Campaign | p. 18 |
| Measuring the Persuadable Partisan | p. 49 |
| Capturing Campaign Persuasion | p. 82 |
| The Republican Southern Strategy: A Case Study of the Reciprocal Campaign | p. 107 |
| Candidate Strategy in the 2004 Campaign | p. 145 |
| Conclusions: Consequences for Democratic Governance | p. 183 |
| Question Wording and Coding | p. 205 |
| Content Analysis Coding | p. 214 |
| Statistical Results | p. 216 |
| Bibliography | p. 223 |
| Index | p. 237 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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