| Preface |
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xiii | |
| Acknowledgments |
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xvii | |
| Chapter 1 INTRODUCTION: HOW TO MANAGE A HOTEL |
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1 | (12) |
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2 | (1) |
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3 | (2) |
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5 | (1) |
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Managing Supply and Demand |
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6 | (1) |
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Improving Employee Performance |
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7 | (1) |
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7 | (1) |
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8 | (1) |
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Managing Customer Service |
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8 | (1) |
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9 | (1) |
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9 | (1) |
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10 | (1) |
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10 | (1) |
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10 | (3) |
| Chapter 2 PROTECTING THE ASSETS: GUESTS, EMPLOYEES, STRUCTURE, AND CONTENTS |
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13 | (32) |
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14 | (5) |
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Quick Stay 2.1 Safety, Security, and the Manager on Duty |
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15 | (4) |
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Court-Mandated Security Standards |
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19 | (14) |
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Quick Stay 2.2 Electronic Locks |
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22 | (9) |
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Quick Stay 2.3 Training Casino Personnel |
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31 | (2) |
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33 | (3) |
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Quick Stay 2.4 Security Post-September 11 |
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34 | (2) |
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36 | (5) |
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Quick Stay 2.5 Hotel Security Survey 2002 |
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37 | (4) |
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41 | (1) |
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41 | (1) |
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42 | (1) |
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42 | (3) |
| Chapter 3 PROTECTING THE ASSETS: FINANCIAL CONTROLS |
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45 | (32) |
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Controller: Role and Functions |
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46 | (2) |
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48 | (15) |
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Quick Stay 3.1 Income Statements |
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48 | (2) |
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Quick Stay 3.2 Finance of European Hotels |
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50 | (6) |
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Quick Stay 3.3 Hotel Benchmarking |
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56 | (6) |
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Quick Stay 3.4 How Hotels Make Money |
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62 | (1) |
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63 | (9) |
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Quick Stay 3.5 Why Hotels Can Fail |
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69 | (3) |
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72 | (2) |
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74 | (1) |
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74 | (1) |
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74 | (1) |
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74 | (3) |
| Chapter 4 MANAGING SUPPLY AND DEMAND |
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77 | (36) |
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78 | (1) |
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78 | (11) |
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Quick Stay 4.1 Specialized Suites to Meet the Demands of the Vacationing Family |
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79 | (3) |
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Quick Stay 4.2 "24-Hour" Check-in and Check-out |
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82 | (3) |
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Quick Stay 4.3 Meeting Trends: 2003 |
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85 | (4) |
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89 | (2) |
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Developing a Marketing Plan |
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91 | (18) |
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Quick Stay 4.4 A Guest-History Program |
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93 | (3) |
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Quick Stay 4.5 Segmentation Strategies |
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96 | (3) |
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Quick Stay 4.6 Positioning Statement |
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99 | (6) |
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Quick Stay 4.7 Hotel Booking Sites |
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105 | (3) |
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Quick Stay 4.8 Increasing Leisure Stays from Convention and Meeting Guests |
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108 | (1) |
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109 | (1) |
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110 | (1) |
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110 | (1) |
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110 | (3) |
| Chapter 5 IMPROVING EMPLOYEE PERFORMANCE |
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113 | (34) |
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Improving Employee Performance |
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114 | (1) |
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First, Break All the Rules |
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115 | (1) |
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116 | (5) |
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Dimensions of Climate and Management Strategy |
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121 | (21) |
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Quick Stay 5.1 Organizational Climate |
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122 | (7) |
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129 | (5) |
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Quick Stay 5.3 Job Redesign |
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134 | (3) |
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Quick Stay 5.4 Positive Reinforcement |
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137 | (3) |
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140 | (2) |
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142 | (1) |
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143 | (1) |
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144 | (1) |
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144 | (3) |
| Chapter 6 INCREASING INCOME: REVENUE MANAGEMENT |
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147 | (28) |
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148 | (4) |
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Quick Stay 6.1 Increased Revenue and Reduced Expenses: Which Is Key? |
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150 | (1) |
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Quick Stay 6.2 Underachieving Hotels |
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151 | (1) |
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152 | (13) |
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Quick Stay 6.3 GOPPAR and REVPAR |
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156 | (8) |
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Quick Stay 6.4 Maximizing Profitability by Managing the Sales Mix |
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164 | (1) |
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Internal Marketing and Sales |
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165 | (6) |
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Quick Stay 6.5 Creative Mini-bar Items |
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170 | (1) |
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171 | (1) |
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171 | (1) |
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172 | (1) |
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172 | (1) |
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172 | (3) |
| Chapter 7 INCREASING INCOME: COST MANAGEMENT |
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175 | (26) |
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176 | (1) |
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Cost Reduction to Increase Income |
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176 | (1) |
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Hospitality Facility Costs |
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177 | (5) |
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Impact of Design on Management |
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182 | (3) |
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Quick Stay 7.1 Energy-Management Systems |
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183 | (2) |
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Controlling Maintenance Costs |
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185 | (1) |
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186 | (3) |
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Quick Stay 7.2 Comprehensive Environmental Management |
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188 | (1) |
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Energy Management Program |
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189 | (2) |
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Quick Stay 7.3 Waste Reduction and Energy Management |
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190 | (1) |
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191 | (6) |
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Quick Stay 7.4 How to Control China and Glass Inventory |
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194 | (2) |
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Quick Stay 7.5 Technology and Laundry Efficiency |
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196 | (1) |
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197 | (1) |
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197 | (1) |
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197 | (1) |
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198 | (3) |
| Chapter 8 IMPROVING PRODUCTIVITY |
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201 | (30) |
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202 | (3) |
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205 | (1) |
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Improving Productivity Through Workplace Design |
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205 | (4) |
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Improving Productivity Through Work Processes |
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209 | (5) |
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Quick Stay 8.1 Guest Check-in on the Shuttle Bus |
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209 | (4) |
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Quick Stay 8.2 Mobile Shop |
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213 | (1) |
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Improving Productivity Through Employee Scheduling |
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214 | (15) |
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Quick Stay 8.3 Self-Directed Housekeeping Teams |
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217 | (3) |
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Quick Stay 8.4 Preventative Maintenance Time Frames |
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220 | (3) |
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Quick Stay 8.5 Improving Productivity Through Technology |
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223 | (6) |
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229 | (1) |
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229 | (1) |
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229 | (1) |
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229 | (2) |
| Chapter 9 MANAGING CUSTOMER SERVICE |
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231 | (30) |
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232 | (1) |
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233 | (24) |
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Quick Stay 9.1 Hyatt Hotels Corporation Survey-Based Guest Satisfaction Program |
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234 | (8) |
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Quick Stay 9.2 The Boulders Cornerstone Program: Developing a Service Culture |
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242 | (8) |
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Quick Stay 9.3 Cincinnati Marriott Northeast-"We Are...Northeast!" |
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250 | (7) |
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Quick Stay 9.4 "The Way Every Hotel Ought to Run" |
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257 | (1) |
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257 | (1) |
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258 | (1) |
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258 | (1) |
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258 | (1) |
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258 | (3) |
| Chapter 10 MANAGING QUALITY |
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261 | (32) |
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262 | (1) |
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262 | (4) |
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Quick Stay 10.1 Survey Validity |
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263 | (2) |
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Quick Stay 10.2 Gathering Guest Feedback |
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265 | (1) |
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266 | (3) |
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Malcolm Baldrige National Quality Award Program |
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269 | (21) |
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Quick Stay 10.3 The 15-Minute Guarantee |
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276 | (4) |
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Quick Stay 10.4 Unconditional Guarantee |
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280 | (4) |
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Quick Stay 10.5 Quality Service Program for Employees |
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284 | (4) |
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Quick Stay 10.6 The Road to Five Diamonds |
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288 | (2) |
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290 | (1) |
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291 | (1) |
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291 | (1) |
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291 | (2) |
| Postscript |
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293 | (4) |
| Glossary |
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297 | (12) |
| Index |
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309 | |