Managerial Economics Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card)
by McGuigan, James R.; Moyer, R. Charles; Harris, Frederick H.deB.Edition: 12th
Format: Hardcover
Pub. Date: 2010-08-03
Publisher(s): South-Western College Pub
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Summary
This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of both international issues and "green" or environmentally friendly businesses and business practices.
Table of Contents
| Introduction | |
| Introduction and Goals of the Firm | |
| Fundamental Economic Concepts. 2A | |
| Differential Calculus Techniques in Management | |
| Demand and Forecasting | |
| Demand Analysis | |
| Estimating Demand. 4A | |
| Problems in Applying the Linear Regression Model | |
| Business and Economic Forecasting | |
| Managing in the Global Economy | |
| Production and Cost | |
| Production Economics. 7A | |
| Maximization of Production Output Subject to a Cost Constraint | |
| Cost Analysis. 8A | |
| Long-Run Costs with a Cobb-Douglas Production Function | |
| Applications of Cost Theory | |
| Pricing and Output Decisions: Strategy and Tactics | |
| Prices, Output, & Strategy: Pure and Monopolistic Competition | |
| Price and Output Determination: Monopoly and Dominant Firms | |
| Price and Output Determination: Oligopoly | |
| Game-Theoretic Rivalry: Best-Practice Tactics. 13A | |
| Entry Deterrence and Accommodation Games | |
| Pricing Techniques and Analysis. 14A | |
| Revenue Management | |
| Organizational Architecture and Regulation of Business | |
| Contracting, Governance, and Organizational Form. 15A | |
| Auction Design and Information | |
| Government Regulation | |
| Long-Term Investment Analysis | |
| The Time Value of Money | |
| Tables | |
| Check Answers to Selected End-of-Chapter Exercises | |
| Index | |
| Web | |
| Consumer Choice Using Indifference Curve Analysis Web | |
| International Parity Conditions | |
| Web | |
| Production Decisions and Linear Programming | |
| Capacity Planning and Pricing against a Low-Cost Competitor: a Case Study | |
| Web | |
| Pricing of Joint Products and Transfer Pricing | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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