Jiggle (Re)Shaping American Women

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Format: Hardcover
Pub. Date: 2007-12-24
Publisher(s): Lexington Books
List Price: $119.70

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Summary

Jiggle: (Re)Shaping American Women explores the relationship between American women and their bodies as mediated by both traditional and contemporary foundation garments. This post-corsetry study begins in the 1930s with a discussion of traditional foundation garments and continues with an analysis of contemporary shapewear as these garments shape women physically, culturally, and socially. Jiggle focuses on the corporate, cultural, and individual practices and meanings of women's experiences with foundation garments. Referencing trade journals, industry data, statistics, advertisements, and telephone surveys and interviews with women, author Wendy Burns-Ardolino examines how the contested terrain of fashion and beauty culture reflect larger cultural power struggles. Jiggle argues that women should not be complicit in alienating themselves from their bodies, but rather should embrace their bodies' multiple capacities as they practice fasion, femininity, and gendered performatives.

Author Biography

Wendy Burns-Ardolino is assistant professor and Coordinator of Integrative Studies at Clayton State University, Georgia where she teaches Women's Studies and Media Studies courses.

Table of Contents

Figuresp. ix
Tablesp. xi
Acknowledgmentsp. xiii
Introductionp. xv
Not Your Grandma's Girdles!p. 1
Dress Codes: Foundationwear Requiredp. 25
Boomers and X-ers: Mothers and Daughtersp. 43
The Myths of Freedom and Control: Constructing the Ideal Feminine Form in Advertisingp. 61
Under Cover Agency?p. 97
Minding Our Bodies: Displacing the Foundations of Femininityp. 121
Conclusions, and Some Afterthoughtsp. 141
Telephone Survey Variables and Frequenciesp. 151
Maidenform Survey 1959p. 161
Maidenform "I dreamed" Adsp. 165
Bibliographyp. 171
Indexp. 187
Table of Contents provided by Ingram. All Rights Reserved.

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