International Marketing With Infotrac: Cases,9780324063738

International Marketing With Infotrac: Cases

by
Edition: 6th
ISBN13: 9780324063738
ISBN10: 0324063733
Format: Paperback
Pub. Date: 2000-10-09
Publisher(s): Cengage Learning
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List Price: $56.65

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Summary

International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

Table of Contents

Preface xi
PART 1 Framework of International Marketing 1(52)
Aspects of International Advertising
2(25)
Economic Rationale of Global Trade and Business
27(26)
PART 2 Perspectives of International Markets 53(76)
Global Marketing
54(40)
International Marketing Research
94(35)
PART 3 The Field of International Business 129(56)
International Monetary System
130(18)
International Finance and Accounting
148(16)
Regional Market Agreements
164(21)
PART 4 Environmental Factors Affecting International Marketing 185(98)
Economic Environment
186(24)
Cultural Environment
210(25)
Political Environment
235(24)
Legal Environment
259(24)
PART 5 International Marketing Decisions 283(184)
Product Policy and Planning
284(38)
International Pricing Strategy
322(26)
International Channels of Distribution
348(37)
International Advertising
385(32)
Multinational Sales Management and Foreign Sales Promotion
417(21)
Export Marketing
438(29)
PART 6 Planning and Control 467(1)
Organization and Control in International Marketing
468(27)
Marketing Planning and Strategy for International Business
495
International Marketing Cases C-1
Name and Company Index I-1
Subject Index I-6

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