International Business: Strategy and the Multinational Company
by Parboteeah; K. PraveenEdition: 1st
Format: Hardcover
Pub. Date: 2009-07-10
Publisher(s): Routledge
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Summary
A new international business text for a new, and ever changing, global environment.
Table of Contents
| Table of Contents | |
| International Business: Strategy and The Multinational Enterprise | |
| Introduction | |
| Competing in the Global Marketplace | |
| The Nature of International Business Globalization: A Dynamic Context for International Business | |
| Countries in the Global Marketplace: The Arrived, the Coming, and the Struggling Globalization | |
| Drivers Lowering the Walls of National Boarders: Making Trade and Cross-Border Investment | |
| Easier Locate Anywhere: ItG++s No Longer Only For Manufacturing but Services As Well | |
| The Rise of Low Cost Countries: An Increasingly Important Driver of Globalization | |
| Information Technology and The Internet: A Prerequisite for Globally Dispersed Companies | |
| The Rise of Global Products and Global Customers | |
| The Rise of Global Standards Plan of the Book International Business: A Strategic Approach | |
| Discussion | |
| Questions | |
| International Business Skill Builder: Interview an International Manager Key Concepts | |
| References | |
| Strategy and the Multinational | |
| Company Strategic Choices for Multinational | |
| Companies Competitive Advantage and the Value Chain | |
| Global Integration: Where Can We Do Things Best or Cheapest? | |
| The Transnational Strategy International Strategy | |
| The Local Responsiveness Strategy: How Far to Go? | |
| Multidomestic and Regional Strategies | |
| A Brief Summary and Caveat Resolving the GlobalG++Local | |
| Dilemma: Choosing a Multinational Strategy Global Markets Do your customers from different countries have similar needs? | |
| Are there global customers? | |
| Can you transfer marketing activities to other countries? | |
| Globalization Cost Drivers Are there global economies of scale? | |
| Are there global sources of low-cost raw materials or components? | |
| Are there cheaper sources of highly skilled labor? | |
| Are product-development costs high? | |
| Governments Do many countries have favorable trade policies for the industry? | |
| Do many countries have regulations that restrict operations in the industry? | |
| The Competition What strategies do your competitors use? | |
| What is the volume of imports and exports in the industry? | |
| A Caution How to Make the Transnational or International Choice | |
| Company-Situation Analysis and the Multinational Strategy Choice | |
| Summary and Conclusions | |
| Discussion | |
| Questions | |
| International Business Skill Builder: Chapter Internet Activity Key Concepts | |
| References | |
| Case: Forthcoming | |
| The Global Context of Multinational Competitive Strategy | |
| Global and Regional Economic Integration: An Evolving Competitive | |
| Landscape Dropping Barriers to World Trade: GATT and the WTO Regional | |
| Trade Agreements Are RTAs Friend or Foe to World Trade? Types of Regional | |
| Trade Agreements Motivations for Regional | |
| Trade Agreements Are Regional | |
| Trade Agreements Good for Business? | |
| Regional Trade Agreements: A Look Inside European Union | |
| History and Organization of the EU North American Free Trade Agreement | |
| Governance of NAFTA Asia-Pacific-Economic Cooperation | |
| Summary and Conclusions | |
| Discussion | |
| Questions | |
| International Business Skill Builder: Understanding the WTO Debate Chapter | |
| Internet Activity Key Concepts | |
| References | |
| Global Trade and Foreign Direct | |
| Investment History of Trade Theory Mercantilism: Early Thinking Foundations of Modern | |
| Trade Theory Absolute Advantage: The World According to Adam Smith | |
| Comparative Advantage: The World According to David Ricardo | |
| Comparative advantage and production gains | |
| Comparative advantage and consumption gains | |
| The Heckscher-Ohlin Theory and the Role of Factor Endowments | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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