International Business : The Challenges of Globalization
by Wild, John J.; Wild, Kenneth L.; Han, Jerry C.Y.Edition: 5th
Format: Paperback
Pub. Date: 2010-01-01
Publisher(s): Prentice Hall
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Summary
International Business: The Challenges of Globalizationpresents international business in a comprehensive yet concise framework with unrivaled clarity. Globalization; Cross-Cultural Business; Politics, Law, and Business Ethics; Economic Systems and Development; International Trade; Business-Government Trade Relations; Foreign Direct Investment; Regional Economic Integration; International Financial Markets; International Monetary System; International Strategy and Organization; Analyzing International Opportunities; Selecting and Managing Entry Modes; Developing and Marketing Products; Managing International Operations; Hiring and Managing Employees MARKET: Recent, real-world examples and engaging features brings the material to life for readers.
Table of Contents
| Preface | |
| Global Business Environment | |
| Globalization | |
| National Business Environments | |
| Cross-Cultural Business | |
| Politics, Law, and Business Ethics | |
| Economic Systems and Development | |
| International Trade and Investment | |
| International Trade | |
| Business-Government Trade Relations | |
| Foreign Direct Investment | |
| Regional Economic Integration | |
| The International Financial System | |
| International Financial Markets | |
| International Monetary System | |
| International Business Management | |
| International Strategy and Organization | |
| Analyzing International Opportunities | |
| Selecting and Managing Entry Modes | |
| Developing and Marketing Products | |
| Managing International Operations | |
| Hiring and Managing Employees | |
| Notes | |
| Sources | |
| Glossary | |
| Credits Name/Company Index | |
| Subject Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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