Innovation, Product Development and Commercialization Case Studies and Key Practices for Market Leadership
by Rafinejad, DariushFormat: Hardcover
Pub. Date: 2007-06-01
Publisher(s): J. Ross Publishing
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Summary
Innovation, Product Development and Commercialization probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership. This comprehensive book presents the details and nuances of a flexible product development process including best practices in R&D, product and process engineering, marketing, and commercialization. It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies.
Author Biography
Dariush Rafinejad, Ph.D., has more than 25 years of experience as a senior executive in high-tech industries in Silicon Valley, California, including serving as Corporate Vice President and General Manager of business units at Applied Materials Corporation and Vice President of R&D and Product Development at Lam Research Corporation. He is currently the President and Founder of Blue Dome Consulting. Mr. Rafinejad has also taught courses in product development and commercialization and high-tech marketing at Stanford University and the University of California, Berkeley.
Table of Contents
| High technology - strategic context | p. 1 |
| Product development strategies | p. 21 |
| Marketing management | p. 59 |
| Product platform and knowledge integration | p. 135 |
| The product development process | p. 159 |
| Excellence in design and product reliability | p. 213 |
| Flawless execution and global resources management | p. 239 |
| Project management in product development | p. 289 |
| Best practices for product development managers | p. 325 |
| Managing product and technology portfolios for shareholder value | p. 347 |
| Semiconductor manufacturing process equipment | p. 377 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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