How to Write It : Complete Guide to Everything You'll Ever Write

by
Edition: 2nd
Format: Trade Paper
Pub. Date: 2006-07-01
Publisher(s): Ten Speed Press
List Price: $23.09

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Summary

Even the simplest notes can trigger procrastination, deliberation, and frustration in all of us. Thankfully, writing expert Sandra Lamb is here to provide tips for writing virtually all communications: emails, resumes, thank-you notes, collection letters, grant proposals, letters of complaint, press releases, and much more.An improved and expanded edition of the essential reference on restoring personality, civility, and grace back to business and personal communications.Geared toward today's edgier and more competitive business landscape.Includes twice as many models as the previous edition and new chapters on applying for jobs via email, writing business plans, creating book proposals, and drafting letters of apology and condolence.Previous edition sold 60,000 copies.

Author Biography

Sandra E. Lamb began her career as a technical writer, editor, and ghostwriter in the medical field. In the mid-eighties, she founded an advertising, public relations, and marketing corporation. During this time, she also instructed groups of corporate managers in the principles of effective writing and co-authored the book EQUITY SHARING. Currently, Lamb writes a humor column and is a free-lance writer for national magazines, specializing in women's issues. Her pieces have appeared in such magazines as Family Circle and Woman's Day.

Table of Contents

Preface ix
Introduction x
Principles
1(19)
Getting Started
2(11)
Design and Layout
13(7)
Social
20(81)
Announcement
21(9)
Congratulations
30(6)
Celebrations of Life
36(3)
Holiday Greetings
39(8)
Condolence and Sympathy
47(8)
Get Well
55(4)
Welcome
59(6)
Invitations
65(7)
Appreciation
72(4)
Thank-You
76(7)
Wedding and Engagement Correspondence
83(11)
Personal Letters
94(7)
Job Search
101(48)
Networking
102(7)
Resume Cover Letter
109(9)
Resume
118(15)
Applying Online and by Email
133(3)
Letter of Recommendation
136(7)
Refusing an Applicant
143(3)
Declining a Position
146(3)
Employment, Business, and Employee Communications
149(33)
Employee Correspondence
150(4)
Introduction
154(5)
Memo
159(9)
Meeting Notices, Agendas, and Minutes
168(4)
Reprimand
172(4)
Letter of Resignation
176(3)
Employee Termination
179(3)
Proposals and Reports
182(41)
Proposal
183(6)
Business Plan
189(3)
Formal Report
192(7)
Informal Report
199(3)
Feasibility Report
202(2)
Technical Report and Technical Writing
204(3)
Book Proposal
207(8)
Research
215(4)
Questionnaires and Surveys
219(4)
Inquiries, Requests, and Response Communications
223(33)
Requests and Inquiries
224(6)
Cover Letter
230(4)
Response
234(6)
Confirmation and Acknowledgment
240(5)
Acceptance
245(5)
Refusal
250(6)
Problems, Sensitive Matters, and Resolutions
256(38)
Complaint
257(8)
Disagreements and Disputes
265(6)
Negotiations
271(4)
Settlements
275(3)
Apology
278(9)
Forgiveness
287(7)
Orders, Credit, and Collections
294(32)
Orders
295(5)
Credit Inquiry and Providing Credit Information
300(6)
Credit Approval
306(3)
Credit Denial
309(5)
Credit: Requesting an Adjustment in Payments
314(4)
Credit: Offering an Adjustment
318(3)
Collection
321(5)
Sales
326(11)
Direct Mail
327(6)
Sales Follow-Up
333(4)
Public Relations, Publications, and Publicity
337(45)
Pitch
338(3)
Fund-Raising
341(6)
Media Kit
347(3)
Press Release
350(5)
Questions and Answers
355(3)
Biography
358(2)
Backgrounder
360(2)
Fact Sheet
362(2)
Timeline
364(2)
Bibliography
366(2)
Speech
368(3)
Public Service Announcement
371(2)
Media Alert and Photo Opportunity Alert
373(2)
Opinion Editorial
375(2)
Newsletter
377(3)
Brochure
380(2)
Electronic Communications
382(4)
Email, Electronic, and Online Communication
383(3)
APPENDICES
386(22)
Forms of Address
387(6)
Avoiding Discriminatory Words
393(15)
Index 408

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