How to Be a Great Communicator In Person, on Paper, and on the Podium,9780471163145

How to Be a Great Communicator In Person, on Paper, and on the Podium

by
Edition: 1st
ISBN13: 9780471163145
ISBN10: 0471163147
Format: Paperback
Pub. Date: 1996-10-09
Publisher(s): Wiley
List Price: $23.10

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Summary

The author gives you the knowledge you need to excel at all types of business communication. He shows that all successful business communication, whether a speech from a podium or a face-to-face conversation, stems from the same basic principles. By using his Five Keys to Successful Communication anyone can unlock the potential to become a great communicator in any medium.

Author Biography

NIDO R. QUBEIN, chairman of an international consulting firm, Creative Services, Inc., based in High Point, North Carolina, is a recipient of the highest awards given to professional speakers, including the Cavett, the "Oscar" of professional speaking, and the Council of Peers Award of Excellence. He serves on a dozen corporate and university boards.

Table of Contents

Acknowledgments xiii
PART ONE ACQUIRING THE TOOLS OF COMMUNICATION 1(62)
1 COMMUNICATION: THE REQUIREMENT OF A NEW CENTURY
3(8)
The Global Tribe
3(3)
Communication with s Diverse Workforce
6(1)
Communication with the Market
6(1)
Communication in the Workplace
7(1)
Communication in the Service Economy
8(3)
2 THE KEYS TO THE KINGDOM OF COMMUNICATION
11(8)
The First Key: Desire
12(2)
The Second Key: Understand the Process
14(1)
The Third Key: Master the Basic Skills
15(1)
The Fourth Key: Practice
17(2)
The Fifth Key: Patience
17(2)
3 ALL COMMUNICATION IS PERSONAL
19(6)
The Importance of Dialogue
19(2)
Madison Avenue Techniques
21(1)
Barriers to Dialogue
21(1)
The First Law of Effective Communication
22(3>)
4 THE MESSENGER SPEAKS LOUDER THAN THE MESSAGE
25(16)
Superior to Inferior
26(2)
Inferior to Superior
28(3)
Equal to Equal
31(10)
5 CHOOSING YOUR WORDS
41(10)
The Value of Words
42(3)
Fad Words that Stick Around
45(1)
Words with Semantic Baggage
46(2)
Power Robbers
48(3)
6 COMMUNICATING WITHOUT WORDS
51(12)
Voice Qualities
51(5)
Body Language
56(2)
Facial Expressions
58(2)
Clothing and Grooming
60(3)
PART TWO COMMUNICATING IN THE WORKPLACE 63(88)
7 UP, DOWN, AND ACROSS
65(14)
Top-Down Communication
66(5)
Upward Communication Empowers Management
71(3)
Communicating Across the Chart
74(2)
Ways to Encourage Lateral Communication
76(3)
8 COMMUNICATING ONE ON ONE
79(16)
The Basic Process of Communication
79(12)
Six Communication Techniques
91(4)
9 STOP, LOOK--GENDER LISTEN
95(12)
Listening Pays
96(7)
Why People Don't Listen
103(4)
10 AVOIDING THE GENDER TRAP
107(14)
The Language Challenge
108(1)
Gender-Neutral Pronouns
109(2)
Consciousness Raising
111(7)
Sexual Harassment
118(1)
Etiquette Between the Sexes
119(2)
11 CROSS-CULTURAL COMMUNICATION
121(14)
The Changing Workforce
121(3)
Feeling at Home with Diversity
124(6)
The Language of Culture
130(2)
Selling Across Cultures
132(3)
12 POWER THROUGH TELECOMMUNICATION
135(8)
Preparing for New Technologies
135(1)
Ally or Nuisance?
136(7)
13 GETTING THE MOST FROM MEETINGS
143(8)
Is This Meeting Necessary?
143(2)
Choosing a Leader
145(1)
Seating Arrangements
145(1)
Group Brainstorming
146(1)
Situations that Call for Intervention
147(2)
After the Meeting
149(2)
PART THREE FOCUSING YOUR COMMUNICATIONS 151(46)
14 FOCUSING ON THE RIGHT AUDIENCE
153(12)
Aim for Your Audience
153(5)
Cultivate the Right Audience
158(3)
Evaluate Your Audience
161(4)
15 FOCUSING YOUR MESSAGE
165(14)
Watch the Main Titles
165(1)
Five Basic Steps in Focusing Your Message
166(13)
16 FOCUSING YOUR PRESENTATION
179(10)
Which Medium is Best?
180(4)
Make Maximum Use of the Medium
184(5)
17 FOCUSING YOUR RESULTS
189(8)
Two Kinds of Success
191(1)
Two Kinds of Feedback
192(5)
PART FOUR PLATFORM POWER 197(44)
18 PREPARING FOR YOUR SPEECH
199(8)
Impromptu Speeches
200(1)
Written Texts
201(1)
Extemporaneous Speeches
202(1)
Should You Accept?
202(5)
19 COMMUNICATING THROUGH IMAGES AND STORIES
207(14)
Choose Your Stories
207(3)
Involve the Audience
210(1)
Illuminate With Images
211(10)
20 CAPTIVATING YOUR AUDIENCE
221(8)
Be Sensitive to Your Audience
221(2)
Pay Attention to Your Audience
223(1)
Understand Your Audience
224(3)
Identify With Your Audience
227(2)
21 CONQUERING THE BARRIERS
229(12)
Avoid Impenetrable Barriers
229(2)
Factors to Monitor
231(5)
A Dual Medium: Sight and Sound
236(2)
Overcomming Stage Fright
238(3)
Epilogue 241(2)
Notes 243(2)
Index 245

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