Harvard Business Essentials: Negotiation

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Format: Paperback
Pub. Date: 2003-07-01
Publisher(s): Ingram Pub Services
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Summary

Negotiation-whether hammering out a great job offer, settling a dispute with a client, drafting a contract, or making trade-offs between business units-is both a necessary and challenging aspect of business life. In the business world, confident negotiators are always in high demand. Bringing a difficult negotiation to a successful conclusion can be one of the most exhilarating-and valuable-aspects of business today. Packed with practical advice and handy tools,Negotiationwill help any manager sharpen skills and yield a sizable payoff. Contents include: Preparing the necessary information before a negotiation Managing multiparty negotiations Assessing the position of the opposing side Determining your sources of power and authority in a negotiation Recognizing the barriers to agreement and how to overcome them Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Series Adviser: Michael Watkins Associate Professor Michael Watkins does research on negotiation and leadership. He is the coauthor ofRight From the Start: Taking Charge in a New Leadership Role(HBS Press, 1999) and the author ofTaking Charge in Your New Leadership Role: A Workbook(HBS Publishing, 2001), both of which examine how new leaders coming into senior management positions should spend their first six months on the job. Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Author Biography

Richard Luecke authored or developed over thirty books and dozens of articles on a wide range of business subjects. He has an M.B.A. from the University of St. Thomas

Table of Contents

Introduction xi
1 Types of Negotiation 1(12)
Many Paths to a Deal
Distributive Negotiation
2(3)
Integrative Negotiation
5(4)
Multiple Phases and Multiple Parties
9(2)
Summing Up
11(2)
2 Four Key Concepts 13(16)
Your Starting Points
Know Your BATNA
15(8)
Reservation Price
23(1)
ZOPA
24(2)
Value Creation Through Trades
26(2)
Summing Up
28(1)
3 Preparation 29(16)
Nine Steps to a Deal
Step 1: Consider What a Good Outcome Would Be for You and the Other Side
31(2)
Step 2: Identify Potential Value Creation Opportunities
33(1)
Step 3: Identify Your BATNA and Reservation Price, and Do the Same for the Other Side
34(1)
Step 4: Shore Up Your BATNA
35(1)
Step 5:Anticipate the Authority Issue
36(3)
Step 6: Learn All You Can About the Other Side's People and Culture, Their Goals, and How They've Framed the Issue
39(1)
Step 7: Prepare for Flexibility in the Process Don't Lock Yourself into a Rigid Sequence
40(1)
Step 8: Gather External Standards and Criteria Relevant to Fairness
40(1)
Step 9: Alter the Process in Your Favor
41(2)
Summing Up
43(2)
4 Table Tactics 45(24)
How to Play the Game Well
Getting the Other Side to the Table
46(2)
Making a Good Start
48(1)
Tactics for Win-Lose Negotiations
49(8)
Tactics for Integrative Negotiations
57(5)
General Tactics: Framing and Continual Evaluation
62(5)
Summing Up
67(2)
5 Frequently Asked Tactical Questions 69(10)
Answers You Need
FAQs About Price
70(2)
FAQs About Process
72(2)
FAQs About People Problems
74(5)
6 Barriers to Agreement 79(16)
How to Recognize and Overcome Them
Die-Hard Bargainers
80(3)
Lack of Trust
83(1)
Informational Vacuums and the Negotiator's Dilemma
84(2)
Structural Impediments
86(1)
Spoilers
87(2)
Differences in Gender and Culture
89(2)
Difficulties in Communication
91(1)
The Power of Dialogue
92(1)
Summing Up
93(2)
7 Mental Errors 95(14)
How to Recognize and Avoid Them
Escalation
96(2)
Partisan Perceptions
98(2)
Irrational Expectations
100(2)
Overconfidence
102(2)
Unchecked Emotions
104(2)
Summing Up
106(3)
8 When Relationships Matter 109(12)
A Different Notion of Winning
Why Relationships Matter
110(2)
How Perceptions of Relationship Value Affect Negotiations
112(3)
Doing It Right
115(4)
Summing Up
119(2)
9 Negotiating for Others 121(8)
Whose Interests Come First?
Independent Agents
122(1)
Non-Independent Agents
123(1)
Agency Issues
124(3)
Summing Up
127(2)
10 Negotiation Skills 129(14)
Building Organizational Competence
Continuous Improvement
130(3)
Negotiating as an Organizational Capability
133(5)
What Makes an Effective Negotiator?
138(2)
Summing Up
140(3)
Appendix: Useful Implementation Tools 143(8)
Notes 151(4)
Glossary 155(4)
For Further Reading 159(6)
Index 165(4)
About the Subject Adviser 169(1)
About the Writer 170

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