Graphic Design Cookbook Mix & Match Recipes for Faster, Better Layouts,9780811831802

Graphic Design Cookbook Mix & Match Recipes for Faster, Better Layouts

by Koren, Leonard; Meckler, R. Wippo
ISBN13: 9780811831802
ISBN10: 0811831809
Format: Paperback
Pub. Date: 2001-03-01
Publisher(s): Chronicle Books
List Price: $16.75

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Summary

With 100,000 copies sold,Graphic Design Cookbookis one of the most useful all-purpose resources for designers and anyone who wants to create a dynamic layout for magazines, newsletters, books, posters, and other media. Now released with a fresh new cover, its more than a thousand line drawings illustrate effective design devices, type treatments, spatial solutions, and pictorial presentations, allowing examination and comparison of various options in no time. TheGraphic Design Cookbookcan be opened to virtually any page for instant access to great ideas. As a catalyst for cooking up endless new design recipes, this classic goes on inspiring one generation of designers to the next.

Author Biography

Leonard Koren was the publisher and creative director of Wet magazine and is the author of New Fashion Japan and 283 Useful Ideas from Japan.

R. Wippo Meckler is an award-winning print designer who has designed magazines such as WET, Mademoiselle, PC Week, and MacUser . He is currently president of Re:Design, Inc., a web design/development agency in New York City.

Table of Contents

How to Use This Book 10(4)
STRUCTURING SPACE
Page Border Devices
14(3)
Minimalist Page Border Devices
17(4)
Partial Page Border Devices
21(3)
Word Page Border Devices
24(2)
Pictorial Page Border Devices
26(1)
Progressive Page Bordering Devices
27(2)
Gutter Border Devices
29(1)
Edge-of-Page Partitioning
30(3)
Page Partitioning with Straight Lines
33(2)
Page Partitioning into Rectangular Spaces
35(2)
Division of Page into Rectilinear Boxes
37(3)
Division of Page into Eccentric Boxes
40(1)
Division of Page into Spherical Forms
41(2)
Division of Page into Spherical and Rectilinear Forms
43(1)
Overlapping Spaces
44(2)
Page Division with Illusionary Devices
46(2)
Comic Book Layout Schemes
48(4)
Comic Captioning Systems
52(4)
ORIENTING ON THE PAGE
Folios
56(3)
Visual Entry Points
59(2)
Kicker Devices
61(4)
Orienting on Page with Letters
65(1)
Orienting on Page with Numbers
66(1)
Big Words with Little Words
67(1)
Two Words in Relationship to One Another
68(1)
Three Words in Relationship to One Another
69(1)
Multiple Words in Relationship to One Another
70(4)
TEXT SYSTEMS
One Column Regular Text Blocks
74(1)
Two Column Regular Text Blocks
75(1)
Three Column Regular Text Blocks
76(1)
Decorative Text Blocks
77(4)
Text Blocks Interspersed with Other Elements
81(1)
Text Blocks and Shapes
82(1)
Text Blocks Defining Shapes
83(2)
Text Blocks on Shapes
85(1)
Text on Text
86(1)
Beginning Text Devices
87(2)
Typographic Openers
89(2)
Initial Caps
91(2)
Radical Initial Caps
93(1)
Pull Quote Systems
94(4)
ORDERING INFORMATION
Grids
98(4)
Establishing Hierarchy with Gray Tones
102(1)
Hairline Placement Variations
103(1)
Highlighting Elements in a Paragraph
104(1)
Magazine Article Opening Page, Case Studies
105(5)
Coupons & Clipouts
110(1)
Cataloging Systems
111(5)
Cataloging Systems with Images
116(3)
Diagrammatic Layouts
119(5)
PICTORIAL CONSIDERATIONS
Planes
124(1)
Images on Fields
125(1)
Symmetry
126(1)
Positive and Negative
127(1)
Interpretation of Image
128(1)
Image Treatments
129(1)
Cropping an Image
130(1)
Edges of Images
131(1)
Drawing Pictures with Words
132(1)
Using Images to Represent Letters
133(1)
Manipulating Letterforms
134(2)
Manipulating Words
136(1)
Visual Equations
137(2)
Description of Terms 139

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