Did you know that if rather than using Google (great as it is) to find, say, the current wholesale price of a given used car, you used a specialized search engine instead, you could end up with a few relevant results rather than hundreds of potentially useful ones? Or that simply by choosing the correct keyword, you could improve your search results exponentially? If you're like most people, you probably know you could be searching more effectively; this volume actually shows you how! After providing a thorough grounding in search basics-keyword usage, wildcards, and more-authorDiane Poremskymoves on to the biggies, Goggle and Yahoo, showing you how to make the most out of their differing approaches. You'll also learn about Boolean stars Alta Vista and Hot Bot before the authors launch into an extensive discussion of specialized search engines. Step-by-step instructions and loads of visual aids make learning a snap with this essential guide.