Going Organic : Mobilising Networks for Environmentally Responsible Food Production

by ; ; ;
Format: Hardcover
Pub. Date: 2007-04-12
Publisher(s): Cab Intl
List Price: $162.23

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Summary

This book sets out to examine what really is going on in the organic sector socially and politically. In the process, it debunks a number of apparently common-sense beliefs: that organic consumers are wealthy environmental and health extremists; that growth in the industry will inevitablyundermine its environmental values; that mainstream media is antagonistic to organics; and that the industry is driven by consumer demand. This book seeks to make a practical contribution to the development of more sustainable food systems by articulating what it takes to get people involved inorganics at each stage of the food chain.

Table of Contents

Acknowledgementsp. viii
Introductionp. 1
Positioning Organics: the Global Context for Organic Foodsp. 19
Media Discourses: Capturing the Environment and Health Agendap. 41
Governing Organic Agriculturep. 60
Producing Organic Foodsp. 79
Distribution, Trade and Retailingp. 104
Consuming Organics: Mobilizing 'the Consumer'p. 126
Organic Futures: Competition for the 'Green Market'p. 146
Conclusionp. 171
Referencesp. 193
National Organic Farm Survey Methodologyp. 209
National Farm Survey Resultsp. 214
Australian Market Intermediary Study Methodsp. 222
National Food Choice Survey Methodologyp. 223
National Food Choice Survey Resultsp. 231
Indexp. 235
Table of Contents provided by Ingram. All Rights Reserved.

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