The Gala Fundraising Guidebook A Blueprint for Success

Written by a professional benefit auctioneer who has helped non-profit organizations across the United States raise over $100,000,000, this instructional book teaches novice and experienced fundraisers alike the best way to design and execute efficient and profitable gala fundraisers.

Loaded with practical and ready-to-implement ideas, the Guidebook provides quick tips and in-depth information that will streamline the gala planning process, incrase revenue across the board and result in a fun, profitable event.

Sections and chapters include:
Pre-Event Preparation
•Event Format - In Person vs Virtual vs Hybrid
•Aligning Priorities
•Event Fundraising Timeline
•Audience Development
•Event Technology - Mobile Bidding/Giving
•Utilizing Volunteers
Event Day Template
Pre-Program Thoughts
•Seating Chart
•Dining Options
•Focus on 6 Run of Show Essential Elements
1.#1 - Welcome
2.#2 - Branding
3.#3 - Live Auction
4.#4 - Mission Moment
5.#5 - Paddle Raise / Fund A Need / Giving Moment
6.#6 - Thank You
Post Program Ideas
Other Revenue Generators
•Silent Auction
•Raffles
•Heads or Tails
•Table Auction
•Dessert Dash
•Wine/Bourbon/Gift Card Pull
Underrated or Overrated?
Choosing Your Auctioneer
Appendices with Download Links

Matt Newsom has helped high-profile charities through the United States generate millions of dollars in fundraising. As a licensed benefit auctioneer, he brings over thirty years of event management, public speaking experience and entrepreneurial thought to every fundraising gala.
Based in Charlotte, North Carolina, Matt serves non-profits across the entire country with enthusiasm and sincerity.