In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers: they want their product or service Free, they want it Perfect, and they want it Now. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined.

Robert Rodin is Chief Executive Officer and President of Marshall Industries, in El Monte, California. A graduate of the University of Connecticut, he currently holds positions as a member of the Board of Directors for Commercenet and Rosettanet, as President of the Education Foundation of the National Electronic Distributor Association (NEDA), and as Trustee of the W. Edwards Deming Institute. He has been a guest lecturer at General Motors, IBM, the U.S. Navy, Columbia University, and the University of Southern California; he has also been a regular speaker at Deming's Quality Seminar. Rodin lives in Pasadena, California. Curtis Hartman, an editor and writer, has reported on business and finance from five continents for more than twenty-five years. Previously he has served as Executive Editor at Worth, Senior Editor at Inc., and Contributing Editor for Fast Company. A Williams College graduate, he lives in Boston, Massachusetts.