Fine Artist's Guide to Marketing and Self-Promotion : Innovative Techniques to Build Your Career as an Artist

by
Edition: Revised
Format: Trade Paper
Pub. Date: 2003-08-01
Publisher(s): Allworth Press
List Price: $26.20

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Summary

Offering advice on how artists can gain maximum exposure for their work atinimal cost, this guide provides strategies for developing their reputationsnd increasing their work's value. In this guide, now revised to coverigital resources, a successful artist reveals his guerrilla tactics foruilding an art career through the intelligent and masterful use of the media.eaders will learn to create publicity videos and press releases likely toraw media attention to art events; use colour slides and other photographiceproductions to get their work into the public eye; maintain copyrights;ssemble proposals, grants, articles, and CVs; exhibit and publish work inhe US and Europe; attain eligibility for arts-in-education residencies; andunction as their own press agents.;This volume offers money-saving tips onhere to stay and how to get around when travelling in the US and abroad, andow to seek help in bolstering one's art career. Also offered are listings ofxhibitions, organizations, services, publications, and other vital resourcesor artists.

Table of Contents

Acknowledgments vii
Introduction The Benefits of Marketing and Self-Promotion ix
Chapter 1 Describing and Documenting Your Work: Writing, Photography, and the Digital Revolution 1(16)
Chapter 2 Editorial and Advertising Publicity: Newspapers, Magazines, and Databases 17(28)
Chapter 3 Broadcast Television, Cable, and Radio 45(10)
Chapter 4 The Artist as a Small-Business Entrepreneur: Setting Up a Home Office and Negotiating Sales 55(18)
Chapter 5 How to Professionally Exhibit Your Art in a Variety of Venues 73(30)
Chapter 6 Thirteen Artists' Profiles 103(36)
Chapter 7 Corporate Support for the Arts 139(16)
Chapter 8 Grants for Individuals and Special Projects 155(24)
Chapter 9 Artists-in-Education 179(16)
Chapter 10 Assembling a Résumé, Portfolio, Letters of Recommendation, and Other Helpful Tips 195(12)
Chapter 11 Conclusion-Using Potential Resources 207(4)
Appendix Digital Resources 211(18)
About the Author 229(2)
Index 231

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