Fabjob Guide to Become an Image Consultant
by Goulet, TagEdition: CD
Format: Paperback
Pub. Date: 2005-02-28
Publisher(s): Fabjob.Com
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Summary
This fabulous book explains how to start a business consulting with individual and corporate clients about improving the image they project through how they look, talk, and behave. It gives step-by-step instructions for doing a makeover consultation, and consulting about specifics such as wardrobe, verbal communication, etiquette, and company dress codes. It explains how to start an image consulting business, set prices, get clients, and choose strategic partners. Includes CD-ROM.
Table of Contents
| Contributors | p. 7 |
| Introduction | p. 13 |
| The Importance of Image | p. 14 |
| What Image Is | p. 14 |
| Why Image Matters | p. 14 |
| Image Consulting as a Profession | p. 18 |
| Overview of the Career | p. 18 |
| Growth of the Industry | p. 21 |
| Benefits of an Image Consulting Career | p. 23 |
| Inside This Guide | p. 26 |
| Areas of Expertise | p. 27 |
| Visual Appearance | p. 28 |
| Personal Style | p. 28 |
| Body | p. 31 |
| Wardrobe | p. 34 |
| Color Analysis | p. 39 |
| Makeup and Skin Care | p. 42 |
| Hair | p. 49 |
| Grooming | p. 52 |
| Communication and Behavior | p. 53 |
| Basics of Communication | p. 54 |
| Conversation | p. 63 |
| Business Communication and Etiquette | p. 71 |
| Dining Etiquette | p. 79 |
| Other Aspects of Personal Image | p. 85 |
| Corporate Image | p. 88 |
| Brand and Culture | p. 88 |
| Communication on the Job | p. 90 |
| Corporate Dress | p. 91 |
| How to Do Consultations | p. 95 |
| Preliminary Consultations | p. 95 |
| Getting Off to a Good Start | p. 96 |
| Client Questionnaires | p. 97 |
| Questions to Ask | p. 101 |
| Observing and Evaluating Your Client | p. 103 |
| Creating an Action Plan and Budget | p. 106 |
| How to Do a Total Image Consultation | p. 111 |
| Body Analysis | p. 111 |
| Color Analysis | p. 113 |
| Skin Care and Makeup | p. 114 |
| Hair | p. 117 |
| Grooming | p. 119 |
| Wardrobe Consultations | p. 123 |
| Deciding What to Keep, Fix, or Discard | p. 123 |
| Closet Organizing | p. 125 |
| Wardrobe Shopping | p. 128 |
| Communication and Etiquette | p. 130 |
| Follow Up | p. 133 |
| Corporate Consultations | p. 135 |
| Conducting a Needs Analysis | p. 135 |
| Individual Coaching | p. 137 |
| Presenting Training Programs | p. 140 |
| Developing a Dress Code Policy | p. 148 |
| Working with Strategic Partners | p. 149 |
| Strategic Partners and How to Find Them | p. 150 |
| Other Ways to Find Strategic Partners | p. 159 |
| Choosing Strategic Partners | p. 161 |
| Negotiating an Agreement | p. 164 |
| Developing Your Skills | p. 167 |
| Your Own Image | p. 167 |
| Skills You Need to Succeed | p. 168 |
| Visual Sense | p. 168 |
| Interpersonal Skills | p. 169 |
| Organizational Skills | p. 172 |
| Other Skills | p. 174 |
| Ways to Learn Image Consulting Skills | p. 176 |
| Information Interviews | p. 176 |
| Volunteer Work | p. 180 |
| Educational Programs | p. 185 |
| College Programs | p. 187 |
| AICI Certification Programs | p. 189 |
| Other Training and Certification Programs | p. 191 |
| Related Work Experience | p. 198 |
| Types of Employers | p. 198 |
| How to Create a Job | p. 207 |
| Job Hunting Materials | p. 209 |
| Interviews | p. 215 |
| Starting an Image Consulting Business | p. 225 |
| Getting Started | p. 225 |
| Creating a Business Plan | p. 226 |
| Choosing a Business Name | p. 232 |
| Legal Matters | p. 234 |
| Insurance | p. 237 |
| Setting Up Your Office | p. 239 |
| Location | p. 239 |
| Telephones | p. 240 |
| Furnishings, Equipment and Supplies | p. 243 |
| Employees and Contractors | p. 245 |
| Employees | p. 245 |
| Contractors | p. 246 |
| Financial Matters | p. 247 |
| Start-Up Funding | p. 248 |
| Keeping Track of Your Finances | p. 250 |
| Taxes | p. 251 |
| Setting Fees | p. 252 |
| Arranging Payment | p. 260 |
| Client Contracts | p. 263 |
| Getting Clients | p. 269 |
| Choose Your Target Markets | p. 270 |
| Business Markets | p. 271 |
| Other Professionals | p. 281 |
| Individuals Who Want a Change | p. 286 |
| Promotional Tools | p. 291 |
| Business Cards and Brochures | p. 291 |
| Presentation Portfolio | p. 293 |
| Your Website | p. 294 |
| Marketing Techniques | p. 297 |
| Referrals from Other Businesses | p. 297 |
| Networking | p. 298 |
| Speaking and Seminars | p. 309 |
| Advertising | p. 312 |
| Free Publicity | p. 314 |
| Success Stories | p. 320 |
| Meet Jon-Michail | p. 320 |
| Meet Evangelia D. Souris | p. 322 |
| Meet Gloria Starr | p. 324 |
| Meet Dianne Daniels | p. 326 |
| Meet Michelle T. Sterling | p. 328 |
| Resources | p. 331 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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