Ebay the Smart Way
by Sinclair, Joseph T.Edition: 5th
Format: Paperback
Pub. Date: 2007-06-06
Publisher(s): Amacom Books
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Summary
The only thing easier than buying and selling on eBay is getting lumped in with more than 203 million other eBayers. With sales of over 150,000 copies, theeBay the Smart Wayseries has helped countless eBayers find the best deals and maximize profits on everything from collectibles to cars to real estate. Now in its fifth blockbuster edition, this priceless tool has changed with the times to cover the latest trends, including new site offerings such as eBay Express and Best Offer, and features expanded coverage of PayPal, Google's new e-commerce features, and more.eBay the Smart Wayis the go-to resource for first-time sellers, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service, and maintaining high credibility. eBay buyers will also benefit from powerful strategies for finding the best products, bidding smarter, negotiating great deals, and more. For the most up-to-date and accessible information on how to make the most out of online auctions, "nothing explains it better than eBay the Smart Way." -The Internet Marketing Bookshelf
Author Biography
Joseph T. Sinclair (Vallejo, CA) is one of the world’s foremost eBay experts. His previous books for AMACOM -- including eBay Business the Smart Way (0-8144-7394-6), Building Your eBay Traffic the Smart Way (0-8144-7269-9), eBay Inventory the Smart Way (0-8144-7359-8), eBay Motors the Smart Way (0-8144-7252-4), eBay Global the Smart Way (0-8144-7241-9), and eBay Photography the Smart Way (0-8144-7293-1) -- have earned media attention worldwide.
Table of Contents
| Acknowledgments | p. xix |
| Introducing eBay | p. 1 |
| eBay Overview | p. 3 |
| Markets | p. 5 |
| A Terrific Place to Shop | p. 13 |
| What's Up? | p. 14 |
| Final Word | p. 15 |
| Buyers' Opportunities | p. 17 |
| Individuals | p. 17 |
| Risk | p. 20 |
| Transaction Overhead | p. 21 |
| Rent or Buy on eBay? | p. 22 |
| Summary | p. 22 |
| Sellers' Opportunities | p. 23 |
| Individuals | p. 23 |
| Retailers | p. 25 |
| Risk | p. 28 |
| Transaction Overhead | p. 29 |
| Summary | p. 32 |
| Using eBay | p. 33 |
| Learning eBay Basics | p. 35 |
| Community Values | p. 35 |
| User Agreement | p. 36 |
| Trust | p. 37 |
| Navigation | p. 38 |
| Preparation | p. 43 |
| Registration | p. 44 |
| Using the Auctions | p. 46 |
| Gallery | p. 55 |
| After the Auction | p. 55 |
| Escrow Services | p. 56 |
| Wanted Page | p. 58 |
| Researching an eBay User | p. 58 |
| Researching Market Value | p. 58 |
| Representing Yourself | p. 60 |
| Security | p. 62 |
| Community | p. 65 |
| Education | p. 66 |
| eBay Customer Service | p. 67 |
| Charity | p. 69 |
| eBay Evolves | p. 69 |
| Summary | p. 70 |
| Buying | p. 71 |
| Bidding | p. 71 |
| After Your Bid | p. 79 |
| eBay Stores | p. 81 |
| Optional eBay Bidding Features | p. 81 |
| Let's Get Serious | p. 85 |
| Illicit Merchandise | p. 86 |
| Summary | p. 88 |
| Selling | p. 89 |
| Sellers (Auctioneers) | p. 90 |
| Rating the Condition of the Item | p. 93 |
| Entering an Auction | p. 96 |
| Authentication and Other Protections | p. 100 |
| After You List the Auction | p. 104 |
| When an Auction Is Not a Sale | p. 106 |
| Summary | p. 106 |
| What About Tax? | p. 107 |
| Income Tax | p. 107 |
| Sales Tax | p. 109 |
| Use Tax | p. 110 |
| Other Taxes | p. 111 |
| Summary | p. 111 |
| Giving Feedback | p. 113 |
| eBay Feedback System | p. 114 |
| It's Your Reputation | p. 123 |
| It's Their Reputation | p. 125 |
| How the System Works | p. 126 |
| Liability for Defamation | p. 129 |
| Evaluating a Person's Reputation | p. 129 |
| Security Center | p. 130 |
| Conclusion | p. 130 |
| Reporting and Remedies | p. 131 |
| Most People Are Honest, But ... | p. 131 |
| Negotiate | p. 134 |
| Remedies | p. 135 |
| Collecting a Judgment | p. 145 |
| Prevention | p. 145 |
| Forget It | p. 146 |
| eBay Offenses | p. 146 |
| Verified Rights Owner Program | p. 148 |
| Summary | p. 149 |
| Operating with Security | p. 151 |
| Equipment | p. 152 |
| Software | p. 153 |
| Security Practices | p. 155 |
| Resources | p. 161 |
| What About Being Online? | p. 162 |
| Summary | p. 163 |
| Using Bidding Strategies | p. 165 |
| Timely Bidding | p. 167 |
| Realities | p. 167 |
| Strategies | p. 168 |
| Tactics | p. 175 |
| Organization | p. 190 |
| Summary | p. 191 |
| Systematic Bidding | p. 193 |
| Guidelines for Safe Bidding | p. 193 |
| Follow Up | p. 195 |
| Summary | p. 197 |
| Using Selling Strategies | p. 199 |
| Finding Things to Sell | p. 201 |
| Places | p. 201 |
| Activities | p. 202 |
| Saved for Later Use | p. 203 |
| Stuff | p. 205 |
| A Little Is a Lot - Financial Planning | p. 207 |
| Kids' Business Project | p. 209 |
| High-Price Real Estate | p. 210 |
| Businesses | p. 210 |
| Charities | p. 210 |
| Conclusion | p. 211 |
| Serving Customers | p. 213 |
| The Occasional Seller | p. 213 |
| The Part-Time eBay Business | p. 215 |
| The Full-Time eBay Business | p. 219 |
| A Little Bit More | p. 222 |
| The Gift | p. 223 |
| Overnight Shipment | p. 224 |
| Payment | p. 225 |
| Response Times | p. 225 |
| Communication | p. 226 |
| How to Get Organized | p. 226 |
| PowerSellers | p. 228 |
| Amazon.com | p. 229 |
| Benchmarks of Customer Service | p. 230 |
| Where the Gold Is | p. 231 |
| Summary | p. 231 |
| Communicating with Skype | p. 233 |
| VoIP | p. 233 |
| Over the Internet | p. 234 |
| Normal Telephone to Internet (SkypeIn) | p. 235 |
| Internet to Normal Telephone (SkypeOut) | p. 235 |
| Equipment | p. 236 |
| Third-Party Developers | p. 237 |
| Features | p. 238 |
| Summary | p. 239 |
| Writing eBay Auction Ads | p. 241 |
| eBay Advertising | p. 241 |
| Unique Products | p. 246 |
| Presenting the Ad | p. 247 |
| Using an Ad Template | p. 262 |
| The One-Line Title | p. 269 |
| Summary | p. 272 |
| Conducting Auctions | p. 273 |
| General Auction Techniques | p. 273 |
| Database Techniques | p. 289 |
| Summary | p. 289 |
| Running Multiple Auctions | p. 291 |
| Databases | p. 292 |
| How Many Auctions? | p. 293 |
| Turbo Lister | p. 294 |
| Datafeed Marketing | p. 298 |
| Conclusion | p. 299 |
| Making and Receiving Payment | p. 301 |
| Payment Methods | p. 302 |
| Sales Tax | p. 306 |
| Special Payments for the Web | p. 307 |
| Escrow | p. 307 |
| Summary | p. 307 |
| PayPal | p. 309 |
| Verification | p. 310 |
| How It Works | p. 312 |
| The Bank | p. 318 |
| PayPal Shops | p. 319 |
| And There's More | p. 319 |
| Shipping | p. 321 |
| Shipping and Handling | p. 321 |
| Summary | p. 328 |
| Choosing Auction Management Software | p. 329 |
| The eBay Industry | p. 330 |
| What to Do? | p. 330 |
| What Is a Service? | p. 332 |
| Andale | p. 333 |
| eBay's Management Software | p. 336 |
| Other Software | p. 337 |
| eBay's Standard Software | p. 340 |
| Advertising Services | p. 341 |
| Buyers | p. 341 |
| Summary | p. 341 |
| Taking and Using Photographs | p. 343 |
| Taking Photographs | p. 345 |
| Photography Tips | p. 346 |
| Tools and Services | p. 349 |
| Making Photographs Available | p. 350 |
| Making It Happen | p. 354 |
| Other People's Photographs | p. 355 |
| Graphics | p. 357 |
| Summary | p. 357 |
| Using Image Editing Software | p. 359 |
| The Digital Darkroom | p. 360 |
| File Formats | p. 365 |
| There's More | p. 365 |
| Summary | p. 366 |
| Specialty Marketplaces | p. 369 |
| Specialty Auctions | p. 371 |
| Regional Auctions | p. 371 |
| Half.com | p. 375 |
| Live Auctions | p. 381 |
| Summary | p. 382 |
| eBay Stores and eBay Express | p. 383 |
| Online Realities | p. 384 |
| Marketing Realities | p. 385 |
| Use the Stores | p. 386 |
| eBay Express | p. 389 |
| Summary | p. 391 |
| eBay Motors | p. 393 |
| Buying a Car Nationally | p. 396 |
| Selling a Car Nationally | p. 407 |
| Success | p. 411 |
| Summary | p. 411 |
| Business to Business | p. 413 |
| Basic Considerations | p. 415 |
| Specialty Auctions | p. 418 |
| Future B2B Auctions | p. 421 |
| Summary | p. 421 |
| eBay Potpourri | p. 423 |
| Marketplace Research | p. 423 |
| Reviews and Guides | p. 424 |
| Solutions Directory | p. 425 |
| Pro Stores | p. 425 |
| Apartments on Rent.com | p. 426 |
| Want It Now | p. 427 |
| eBay Pulse | p. 428 |
| Giving Works | p. 428 |
| Something Old - Elance | p. 429 |
| Ad Format | p. 434 |
| eBay Changes | p. 435 |
| eBay International | p. 437 |
| Buying Far Away | p. 438 |
| Selling Internationally | p. 441 |
| Resources | p. 444 |
| Don't Forget PayPal | p. 445 |
| Summary | p. 445 |
| Shopping.com | p. 447 |
| For Consumers | p. 448 |
| For Sellers | p. 450 |
| Summary | p. 451 |
| Craig's List | p. 453 |
| Local Marketplaces | p. 454 |
| Marketplaces | p. 458 |
| Kijiji | p. 460 |
| Summary | p. 460 |
| Google-Froogle | p. 461 |
| p. 462 | |
| Froogle | p. 463 |
| Google Book Search | p. 465 |
| Google Base (Beta) | p. 465 |
| Summary | p. 465 |
| Epilogue | p. 467 |
| Top 11 Tips | p. 469 |
| Top 9 Tips | p. 473 |
| Top 8 Tips | p. 477 |
| Web Authoring | p. 481 |
| Multimedia and the Web | p. 482 |
| Nvu | p. 483 |
| Chop It Off | p. 488 |
| Summary | p. 488 |
| HTML Tutorial | p. 489 |
| Markups Alphabetically | p. 491 |
| Viewing the Webpage Source | p. 506 |
| Summary | p. 506 |
| Index | p. 507 |
| Table of Contents provided by Publisher. All Rights Reserved. |
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