Digital Storm
by Philipp Gerbert (The McKenna Group); Alex Birch (OC&C, London)Format: Hardcover
Pub. Date: 2001-09-01
Publisher(s): Capstone Ltd
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Summary
Digital Storm is not about the internet. It is about doing business in the new century. In 1999 Lou Gerstner, Chief Executive of IBM, commented: "The dot.coms are only the fireflies before the storm." While much has been written about the fireflies, the current book focuses on the storm. More specifically, it provides insights to help companies sail through the digital storm, while exposing shortcomings in past and present concepts. Leading companies are still licking their wounds from the early turbulences of the digital storm and unable to comprehend the ensuing lull. This book will help them to fully grasp the underlying forces that are re-shaping the way business is done.
Author Biography
<B>Philipp Gerbert</B> is a Partner of The McKenna Group and is based at its headquarters in Silicon Valley. he has extensive experience in Electronic Business/Electronic Commerce, Internet Infrastrcuture and Innovation Management. He serves large multinationals as well as emerging new players. He is on the board of several Silicon Valley ventures and is a regular contributor to major business publications. <p> gt;Alex Birch </B>is a Director in the London office of OC & C Strategy Consultants. His particular interest lies in how to exploit new technologies to achieve growth. He advises companies - both large and small - in the telecommunications, media, entertainment and leisure industries. He is on the board of a number of early-stage businesses.
Table of Contents
| Foreword | v | ||||
| Overview of the 27 Searchlights | ix | ||||
| Overview of the Inserts | xi | ||||
| Prologue: The Mystery of the Electronic Marketplace | 1 | (8) | |||
| The Digital Storm | 9 | (4) | |||
| Executive Summary | 13 | (4) | |||
| About the Authors | 17 | (4) | |||
| PART I: STORM WARNING: THE TRUE FORCE OF THE ELECTRONIC MARKETPLACE | |||||
|
21 | (32) | |||
|
53 | (24) | |||
| PART II: UNDER SAIL: CURRENT E-MARKET STRATEGIES EXPLAINED | |||||
|
77 | (25) | |||
|
102 | (35) | |||
|
137 | (58) | |||
|
195 | (23) | |||
| PART III: LONG-RANGE FORECAST FOR THE DIGITAL STORM | |||||
|
218 | (22) | |||
|
240 | (43) | |||
| PART IV: YOUR PILOT THROUGH THE DIGITAL STORM | |||||
|
283 | (15) | |||
|
298 | (25) | |||
| Epilogue | 323 | (2) | |||
| Acknowledgments | 325 | (2) | |||
| Glossary of Acronyms | 327 | (6) | |||
| Subject Index | 333 |
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