Communication Research Strategies and Sources
by Rubin, Rebecca B.; Rubin, Alan M.; Piele, Linda J.Format: Paperback
Pub. Date: 1999-08-10
Publisher(s): Wadsworth Publishing
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Summary
Write more effective research papers with COMMUNICATION RESEARCH! Designed to teach you how complete communication research and successfully use literature and other sources in writing effective papers, this communication text provides you with the skills you need to succeed. The research process is demystified through the coverage library skills, scholarly writing, and the latest research technology tools. Exercises and examples found in each chapter help you apply what you have learned.
Table of Contents
| Foreword | p. xi |
| Introduction | p. xiii |
| Communication Research Strategies | p. 1 |
| Studying Communication | p. 3 |
| The Communication Discipline | p. 3 |
| Structure of the Field | p. 5 |
| Structure of Professional Communication Organizations | p. 7 |
| Activities | p. 8 |
| Publications | p. 9 |
| Types of Associations | p. 9 |
| Communication Research Projects | p. 11 |
| Academic Pursuits | p. 12 |
| Professional Pursuits | p. 13 |
| Summary | p. 13 |
| References | p. 14 |
| Examples | p. 14 |
| Exercises | p. 15 |
| Searching the Communication Literature | p. 17 |
| Becoming Familiar With Your Library and Its Services | p. 18 |
| Search Strategy Outline | p. 20 |
| The Topic | p. 21 |
| Selecting, Narrowing, and Adjusting a Topic | p. 21 |
| The Search | p. 26 |
| Preparing for the Literature Search | p. 26 |
| Deciding What Type of Search to Do | p. 29 |
| The Results | p. 31 |
| Evaluating and Summarizing Information | p. 31 |
| Documenting the Search Process | p. 35 |
| Tips on Searching the Literature | p. 38 |
| Writing | p. 38 |
| Summary | p. 40 |
| References | p. 41 |
| Examples | p. 41 |
| Exercises | p. 43 |
| Using the Internet for Communication Research | p. 46 |
| Research and the World Wide Web | p. 47 |
| Gaining Access to the Internet | p. 48 |
| Internet Addresses | p. 49 |
| Browser Basics | p. 50 |
| Troubleshooting | p. 51 |
| Evaluating Internet Sources | p. 52 |
| Finding Resources on the World Wide Web | p. 53 |
| Communicating on the Internet | p. 58 |
| p. 58 | |
| Electronic Discussion Groups | p. 58 |
| Usenet Newsgroups | p. 60 |
| CIOS/Comserve | p. 61 |
| Ethical Issues | p. 61 |
| Summary | p. 62 |
| References | p. 62 |
| Examples | p. 63 |
| Exercises | p. 64 |
| Using Computers to Search Electronic Databases | p. 66 |
| Differing Technological Environments | p. 66 |
| Varieties of Computerized Databases | p. 67 |
| Bibliographic Databases | p. 67 |
| Directory Databases | p. 68 |
| Source Databases | p. 68 |
| How to Search Computerized Databases | p. 69 |
| Standard Search Features | p. 70 |
| Controlled Vocabulary Versus Key-Word Searching | p. 70 |
| Boolean Operators | p. 72 |
| Parentheses | p. 74 |
| Alternatives to Boolean Operators | p. 75 |
| Proximity Operators | p. 75 |
| Phrase Searching | p. 76 |
| Field-Specific Searching | p. 76 |
| Truncation | p. 78 |
| Word and Phrase Indexes | p. 78 |
| Creating and Reusing Sets | p. 79 |
| Search Strategies: Boolean Searching | p. 79 |
| Natural Language Searching | p. 81 |
| Search Strategies for the World Wide Web | p. 82 |
| Using Your Search Results | p. 84 |
| Mediated Searching | p. 85 |
| Summary | p. 85 |
| References | p. 86 |
| Examples | p. 86 |
| Exercises | p. 87 |
| Communication Research Sources | p. 91 |
| General Sources | p. 93 |
| Handbooks | p. 93 |
| Textbooks | p. 96 |
| Encyclopedias | p. 97 |
| Annual Reviews and Series | p. 98 |
| Selected Sources | p. 100 |
| Handbooks | p. 100 |
| Textbooks | p. 102 |
| Encyclopedias | p. 104 |
| Annual Reviews | p. 106 |
| Series | p. 106 |
| Examples | p. 107 |
| Exercises | p. 108 |
| Access Tools | p. 110 |
| Bibliographies | p. 111 |
| Guides to the Literature | p. 113 |
| Legal Research | p. 115 |
| On-line Search Strategies: Finding Additional Bibliographies and Guides | p. 116 |
| Bibliographies on the World Wide Web | p. 116 |
| Periodical Indexes | p. 117 |
| Discipline-Based Periodical Indexes | p. 120 |
| General and Interdisciplinary Periodical Indexes | p. 123 |
| Locating Book Reviews | p. 125 |
| Citation Indexes | p. 125 |
| Media Indexes | p. 126 |
| Selected Sources | p. 129 |
| Bibliographies | p. 129 |
| Guides to the Literature | p. 130 |
| Periodical Indexes and Abstracts | p. 132 |
| Media Indexes | p. 134 |
| Examples | p. 137 |
| Exercises | p. 138 |
| Communication Periodicals | p. 140 |
| Scholarly Journals | p. 140 |
| Professional and Trade Magazines | p. 145 |
| Selected Sources | p. 147 |
| Scholarly Journals | p. 147 |
| Professional and Trade Periodicals | p. 152 |
| Electronic Journals | p. 153 |
| Examples | p. 154 |
| Exercises | p. 155 |
| Information Compilations | p. 157 |
| Collections and Archives | p. 158 |
| Speech Collections | p. 158 |
| Media Collections | p. 159 |
| Legal Collections | p. 162 |
| Measurement Collections | p. 163 |
| Statistical Sources | p. 164 |
| U.S. Government Publications | p. 166 |
| Yearbooks | p. 170 |
| Directories | p. 171 |
| Dictionaries | p. 173 |
| Manuals | p. 174 |
| Selected Sources | p. 174 |
| Collections | p. 174 |
| Statistical Sources | p. 177 |
| U.S. Government Publications | p. 178 |
| Yearbooks | p. 180 |
| Directories | p. 181 |
| Dictionaries | p. 183 |
| Manuals | p. 185 |
| Examples | p. 186 |
| Exercises | p. 187 |
| Communication Research Processes | p. 191 |
| Designing the Communication Research Project | p. 193 |
| The Research Process | p. 193 |
| Descriptive and Explanatory Research | p. 194 |
| Research Stages | p. 194 |
| Approaches to Communication Research | p. 197 |
| Message- or Artifact-Oriented Research | p. 197 |
| People- or Behavior-Oriented Research | p. 205 |
| Research Ethics | p. 210 |
| Summary | p. 211 |
| Selected Sources | p. 212 |
| Comprehensive Texts | p. 212 |
| Content Analysis | p. 212 |
| Design and Measurement | p. 213 |
| Media Research | p. 213 |
| Qualitative and Applied Research | p. 214 |
| Rhetorical and Media Criticism | p. 215 |
| Statistics | p. 215 |
| Survey Research | p. 216 |
| Exercises | p. 217 |
| Writing Research Papers | p. 218 |
| Basic Elements of Good Writing | p. 218 |
| Tense and Agreement | p. 218 |
| Voice | p. 219 |
| Transitions | p. 220 |
| Grammar | p. 220 |
| Paragraph Structure | p. 220 |
| Quoting and Paraphrasing | p. 220 |
| Style | p. 222 |
| Writing Formats | p. 224 |
| Proofreading | p. 226 |
| Proofreading Checklist | p. 226 |
| Proofreading Symbols | p. 226 |
| Submitting Manuscripts | p. 227 |
| Summary | p. 229 |
| References | p. 229 |
| Exercises | p. 230 |
| Preparing Research Projects | p. 232 |
| Abstracts | p. 232 |
| Format | p. 233 |
| Steps | p. 233 |
| Literature Reviews | p. 234 |
| Format | p. 235 |
| Steps | p. 237 |
| Critical Papers | p. 238 |
| Steps | p. 238 |
| Research Prospectuses | p. 239 |
| Format | p. 239 |
| Steps | p. 241 |
| Original Research Reports | p. 242 |
| Format | p. 242 |
| Steps | p. 243 |
| Summary | p. 245 |
| References | p. 246 |
| Exercises | p. 246 |
| Conducting a Research Study | p. 247 |
| Conceptualization | p. 247 |
| Computer Search | p. 249 |
| Model | p. 250 |
| Questionnaire | p. 250 |
| Procedure | p. 253 |
| Analysis | p. 254 |
| Epilogue | p. 255 |
| References | p. 255 |
| APA Style Basics | p. 257 |
| Social and Psychological Antecedents of VCR Use | p. 269 |
| Glossary | p. 277 |
| Subject Index | p. 291 |
| Source Index | p. 299 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
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