The Business and Management of Ocean Cruises
by Vogel, Michael; Papathanassis, Alexis; Wolber, BenFormat: Hardcover
Pub. Date: 2012-01-31
Publisher(s): Cab Intl
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Summary
After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.
Table of Contents
| About the Authors | p. vii |
| Preface | p. xii |
| The Cruise Industry | |
| The Demand for Ocean Cruises - Three Perspectives | p. 3 |
| Development of the Cruise Industry Structure-the Supply Side | p. 19 |
| Regulatory Frameworks of the Cruise Industry | p. 30 |
| Impacts of Cruising | p. 46 |
| Cruise Line Corporate Management | |
| Cruise Line Strategies for Keeping Afloat | p. 63 |
| Core Cruise Operator Processes and Systems: Overview and Challenges | p. 77 |
| Cruise Lines' Purchasing and Logistics Management | p. 90 |
| Human Resource Management in the Cruise Industry | p. 101 |
| Cruise Line Marketing Management | |
| Marketing Communications in the Cruise Industry | p. 117 |
| Pricing and Revenue Management for Cruises | p. 131 |
| Cruise Packages | p. 145 |
| Cruise Product Management | |
| Cruise Product Development | p. 157 |
| Itinerary Planning | p. 167 |
| Shore-side Activities | p. 184 |
| Service Quality and the Cruise Industry | p. 196 |
| Cruise Operations Management | |
| Hotel Operations Management on Cruise Ships | p. 209 |
| Food and Beverage Operations | p. 219 |
| Safety and Security Management | p. 231 |
| Cruise Ship Marine Operations | p. 239 |
| Cruise Futures | |
| Cruise Sector Growth - Prospects, Challenges, Responsibilities | p. 253 |
| Index | p. 265 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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