Applied Marketing enables students to “think like a marketer” by applying core concepts to real-world business scenarios. This concise yet comprehensive course provides an array of high-quality videos and digital assets that offer numerous examples of the latest marketing techniques, strategies, and campaigns. Authors Andrew Loos of Attack Marketing and Daniel Padgett of Auburn University combine their academic and practical experience to help students develop both the foundational knowledge and hands-on skills necessary to succeed in today’s marketing environment.

Now in its second edition, Applied Marketing features expanded and updated content throughout, including a wealth of brand-new videos and an additional running case that allows students to see multiple marketing strategies applied to the same product. With a focus on connecting classrooms to careers, this edition shares more experiences, insights, and advice from marketing professionals from a range of well-known companies.