Anytime, Anywhere: Entrepreneurship and the Creation of a Wireless World

by
Format: Hardcover
Pub. Date: 2002-06-10
Publisher(s): Cambridge University Press
List Price: $54.60

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Summary

Wireless entrepreneurs are transforming the way people live and work around the globe. In the process they have created some of the fastest growing companies on the planet. This book tells the story of the birth and explosion of cellular and wireless communications as seen through the eyes of one of the industry's pioneers, Sam Ginn. As deregulation and privatization swept the globe, Ginn and his team at Air Touch Communications fought for and won licenses on several continents. They built an amazingly successful business using strategic partnerships and joint ventures. In the process they demonstrated a new model for global entrepreneurship in a high-tech, information-based economy. The combination of Air Touch with Vodafone in 1999, and Vodafone with Mannesmann in Europe in 2000 has created the largest wireless business in the world. Vodafone also formed a joint venture with Bell Atlantic to create the largest wireless company in America.

Table of Contents

Acknowledgments vii
The Race
1(11)
Bell-heads
12(11)
Birth of a Wireless World
23(11)
Innovation amid Regulatory Chaos
34(7)
California Miseries
41(11)
Can They Be Entrepreneurs?
52(10)
First Mover
62(14)
Breaking with the Past
76(5)
Innocents Abroad
81(14)
Crisis at Home
95(101)
Margaret Thatcher's Revolution
101(7)
Deconstructing Culture while Reconstructing Leadership
108(5)
A Digital Home Run
113(17)
The Topaz Solution
130(11)
Riptides of Reform
141(9)
AirTouch
150(9)
Competition from New Quarters
159(15)
Battling Systems
174(9)
The Wireless Explosion
183(12)
Globalism Realized?
195(5)
A Surprising Long-Distance Call
200(14)
Bidding for the Future of a Wireless World
214(7)
The Meld
221(12)
A Global Powerhouse
233(13)
The Wireless World
246(17)
Notes 263(38)
Index 301

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