American Business Abroad: Ford on Six Continents

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Edition: Revised
Format: Hardcover
Pub. Date: 2011-06-27
Publisher(s): Cambridge Univ Pr
List Price: $115.50

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Summary

American Business Abroad: Ford on Six Continents, by Mira Wilkins and Frank Ernest Hill, documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid-1920s spanned six continents. It faced wars, nationalism, numerous government restrictions, and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. It is a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.

Author Biography

Mira Wilkins is Professor of Economics at Florida International University. She has also taught at Columbia University, Union College, and Smith College. Her expertise is on the history of multinational enterprise. She is the author of many books and articles, including The History of Foreign Investment in the United States, 1914-1945 (2005), which was a Choice Magazine Outstanding Academic Title and the co-winner of the Hagley Book Prize for the Best Book in Business History. Her latest book (co-authored with William J. Hausman and Peter Hertner) is,Global Electrification: Multinational Enterprise and-Inder national Finance in the History of Light and Power, 1878-2007 (Cambridge, 2008). Frank Ernest Hill (1888-1969) was a freelance writer, author, and editor. He taught English at the University of Illinois, Stanford University, and Columbia University and served as editor-in-chief of Longmans, Green Co. for six years. He published The Winged Horse (1927) and a translation of Chaucer's Canterbury Tales (1931), and he participated in Allan Nevins' study of Rockefeller and co-authored a major three-volume Ford Motor Company history with him.

Table of Contents

List of Illustrationsp. vii
Prefacep. ix
Introduction to the New Editionp. xi
Introduction to the First Editionp. xxv
First Venturep. 1
Probing for Marketsp. 14
Model T: Triumph and Fablep. 35
The Alchemy of Warp. 60
Steps in Expansionp. 88
The Sun Never Setsp. 113
Prosperity and Frustrationp. 134
The Missionary Spiritp. 162
The Best-Laid Plansp. 185
Marriage of Conveniencep. 208
Time of Desperationp. 228
A World Disturbedp. 253
Extreme of Nationalismp. 270
The British Emperyp. 286
On Both Sides of World War IIp. 311
The Crippled Phoenixp. 337
The New Companyp. 360
Manufacturing for World Markets: From Dagenham to Geelongp. 380
New Times, New Faces, New Policiesp. 406
Appendicesp. 433
Heads of Ford's Foreign Activities, 1903-1962p. 434
Ford's Automotive Foreign Operationsp. 434
Ford U.S. Production of Cars and Trucks Compared with Ford Production for Foreign Markets, 1903-1962p. 436
Tractor ProductionùFordson, Ford-Ferguson System, and FordùDearborn-Detroit, Cork, and Dagenham, 1917-1962p. 438
Chart 1: U.S. Ford Deliveries to Europe, Latin America, and Asia (Cars and Trucks, after 1918), 1903-1921p. 440
Ford Deliveries to Foreign Dealers, 1922-1940p. 440
U.S.-type v. European-type Ford Passenger Cars Delivered to Foreign Dealers, 1932-1940p. 441
Ford Motor Company of Canada, Ltd., Sales of North American-type Vehicles (1905-1959), to Ford-South Africa, Ford-Australia, Ford-India, Ford-Malaya, and Ford-New Zealandp. 542
Ford Motor Company International and Total Sales, 1954-1962p. 443
Ford U.S. Equity in Net Assets of Foreign Subsidiaries and Branches, 1952-1962p. 443
Ford Motor Company Profits of Foreign Operations and Dividends and Profit Received, 1946-1961p. 444
Bibliographical Essayp. 445
Notesp. 459
Indexp. 515
Table of Contents provided by Ingram. All Rights Reserved.

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