Accidental Branding : How Ordinary People Build Extraordinary Brands
by Vinjamuri, DavidFormat: Hardcover
Pub. Date: 2008-03-28
Publisher(s): Wiley
List Price: $26.20
Buy New
Special Order. We will make every effort to obtain this item but cannot guarantee stock or timing.
$24.95
Rent Book
Select for Price
Used Book
We're Sorry
Sold Out
eBook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Praise forAccidental Branding"I've fallen in love withAccidental Branding. It is my favorite business book for 2008!" -Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor ofThe Savvy Gal's Guide to Online Networking (or What Would Jane Austen Do?)"The central idea of this book is nothing short of brilliant. Not that you can start a business like Burt's Bees in your basement, but that even experts can learn a lesson from the accidental marketers. Great stuff." -Seth Godin, author ofMeatball Sundae"Accidental Brandingis a gift from a master storyteller. Vinjamuri has an extensive knowledge of brands and a keen nose for great stories." -Scott WilliamsChief Marketing Officer, Morgans Hotel Group"Accidental Brandingis a wake-up call for budding entrepreneurs who think a great brand is only about market research." -Eve TahminciogluMSNBC.com's YourBiz blogger, author ofFrom the Sandbox to the Corner Office"Vinjamuri tells stories to get us to think differently about familiar brands.A great read!" -Dawn KiernanDirector of Marketing, American Express
Author Biography
David Vinjamuri teaches marketing at New York University and is founder and President of ThirdWay Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels & Resorts, and other leading consumer brands. David is a former brand manager at Johnson & Johnson and Coca-Cola.
For more information, visit www.accidentalbranding.com.
For more information, visit www.accidentalbranding.com.
Table of Contents
| Foreword | p. ix |
| Introduction | p. xi |
| What Is an Accidental Brand? | p. 1 |
| The Accidental Brand-Builder in You | p. 9 |
| The Storyteller: John Peterman (J. Peterman) | p. 25 |
| The Contrarian: Craig Newmark (craigslist) | p. 51 |
| The Tinkerer: Gary Erickson (Clif Bar) | p. 73 |
| The Visionary and the Strategist: Myriam Zaoui and Eric Malka (The Art of Shaving) | p. 97 |
| The Pugilist: Gert Boyle (Columbia Sportswear) | p. 125 |
| The Perfectionist: Julie Aigner-Clark (Baby Einstein) | p. 145 |
| The Anarchist: Roxanne Quimby (Burt's Bees) | p. 169 |
| Afterword | p. 195 |
| Index | p. 199 |
| Table of Contents provided by Ingram. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.