Microeconomics plus MyEconLab
by Leeds, Michael A.; Von Allmen, Peter; Schiming, Richard C.Edition: Packaged
Format: Hardcover
Pub. Date: 2006-01-01
Publisher(s): Addison Wesley
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Summary
Microeconomicsoffers a novel approach to the principles of economics course based on three pedagogical principles: Ongoing assessment is an essential component of the learning process; Students/Readersunderstandconcepts better when they are presented in the context of engaging stories; Students/Readersremembermore when they connect concepts to what they see or read in the news and what they experience in their every day life. Quality assessment permeates every component ofMicroeconomics, the first textbook to offer a class-tested test bank. MyEconLabrs"s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.
Table of Contents
| Introduction | |
| Economics: The Science of Everyday Life? | |
| Example | |
| Story about a college student who realizes he's not registered for any classes on the first day of the semester | |
| Efficiency and Allocation in the Global Econom? | |
| Example | |
| U.S. choices between military build-up and healthcare in the wake of the 9/11 attacks | |
| The American Economy in a Global Settin? | |
| Example | |
| Ups and downs of the steel industry in Pittsburgh, PA | |
| The Demand and Supply Framewor? | |
| Example | |
| Market for coffee in Burlington, VT | |
| Elasticit? | |
| Example | |
| The lunchtime market for fast food | |
| Market Efficiency and Government Interventio | |
| Example | |
| Decision to buy a laptop computer for college | |
| The Role of Consumers and Firms | |
| Consumer Behavio? | |
| Example | |
| Choice to spend money on pizza or CDs | |
| Firm Production and Cos? | |
| Example Guitar production in Nashville, TN | |
| Market Structure, Pricing, and Public Policy | |
| Perfect Competitio? | |
| Example | |
| Pike Place market and the Seattle Salmon business | |
| Monopol? | |
| Example | |
| Major League Baseball and an Atlanta Braves game | |
| Monopolistic Competition and Product Differentiatio? | |
| Example | |
| Philly cheese steak industry | |
| Oligopol? | |
| Example | |
| Video game console industry | |
| Antitrust, Regulation, and Deregulatio? | |
| Example | |
| The String Cheese Incident's Suit Against Ticketmaster? | |
| Resource Markets, Market Failure and Public Goods | |
| Capital Market? | |
| Example | |
| Story about a student pondering the corporate scandals of the early 2000s and why an executive would steal from his own company | |
| Resource Market? | |
| Example | |
| Flag making in Dallas, TX | |
| The U.S. Labor Market and the Distribution of Incom? | |
| Example | |
| Oprah Winfrey-status as wealthy individual and her charitable giving | |
| Market Failure and Public Good? | |
| Example | |
| Fishing in the Chesapeake Bay | |
| International Trade and Finance | |
| International Trad? | |
| Example | |
| Anti-globalization protesters make strange bedfellows at the Seattle WTO protests | |
| International Financ? | |
| Example | |
| The Argentine financial crisis | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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