Unique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success Inside the Investor's Brain provides readers with specific techniques for understanding their financial psychology, so that they can improve their own performance and learn how to outsmart other investors. Chapter by chapter, author Richard Peterson addresses various mental traps and how they play a role in investing. Through examples, such as a gambling experiment with playing cards, the author shows readers how being aware of the subconscious can separate the smart investors from the average ones. This book also contains descriptions of the work of neuroscientists, financial practitioners, and psychologists, offering an expert's view into the mind of the market. Innovative and accessible, Inside the Investor's Brain gives investors the tools they need to better understand how emotions and mental biases affect the way they manage money and react to market moves. Richard L. Peterson (San Francisco, CA) is a Managing Partner of Market Psychology Consulting, an associate editor at the Journal of Behavioral Finance, and a former trader. Peterson received his medical and bachelors degrees from the University of Texas.

Richard L. Peterson, MD, is a Managing Partner of Market Psychology Consulting, an Associate Editor at the Journal of Behavioral Finance, a psychiatrist, and a former trader. He has?written for a number of publications, including the Journal of Psychology and Financial Markets, and?was a contributor to the book Risk Management: A Modern Perspective. Peterson holds seminars around the world for investment professionals and has two active Web sites: www.marketpsych.com and www.richard.peterson.net. He received his medical and bachelor's degrees from the University of Texas, completed his psychiatry training in the San Francisco Bay Area, and performed postgraduate neuroeconomics research at Stanford University.