Entrepreneurship
by Hisrich, Robert; Peters, Michael; Shepherd, DeanEdition: 8th
Format: Hardcover
Pub. Date: 2009-11-19
Publisher(s): McGraw-Hill/Irwin
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Summary
The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Table of Contents
| The Entrepreneurial Perspective | |
| Entrepreneurship and the Entrepreneurial Mind-Set | |
| Entrepreneurial Intentions and Corporate Entrepreneurship | |
| Entrepreneurial Strategy: Generating and Exploiting New Entries | |
| From Idea to Opportunity | |
| Creativity and the Business Idea | |
| Identifying and Analyzing Domestic and International Opportunities | |
| Intellectual Property and Other Legal Issues for the Entrepreneur | |
| From the Opportunity to the Business Plan | |
| The Business Plan: Creating and Starting the Venture | |
| The Marketing Plan | |
| The Organizational Plan | |
| The Financial Plan | |
| From the Business Plan to Funding the Venture | |
| Sources of Capital | |
| Informal Risk Capital, Venture Capital, and Going Public | |
| From Funding the Venture to Launching, Growing and Ending the New Venture | |
| Strategies for Growth and Managing the Implication of Growth | |
| Accessing Resources for Growth from External Sources | |
| Succession Planning and Strategies for Harvesting and Ending the Venture | |
| Cases | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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