Analytical Decision Making
by Targett, DavidFormat: Paperback
Pub. Date: 1996-06-01
Publisher(s): Ft Pr
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Summary
This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions, such as marketing, logistics and strategy, and encourages a more systematic and analytical approach to the use of information. The first chapter is problem-oriented and categorizes the decision problems faced by different managers in addition to showing the techniques and options available to them. Thereafter, the remainder of the text deals largely with analytical techniques.
Table of Contents
| Preface | |
| Business numeracy | p. 3 |
| Decisions and computer support | p. 21 |
| Decision analysis | p. 40 |
| Advanced decision analysis | p. 75 |
| Simulation | p. 104 |
| Project planning techniques | p. 135 |
| Linear programming (LP) | p. 164 |
| Extensions to linear programming | p. 188 |
| DEA (data envelopment analysis) in a major bank | p. 214 |
| The management of business forecasting | p. 227 |
| Time series forecasting | p. 240 |
| Marketing Information Systems (MKIS): A necessary strategic weapon? | p. 264 |
| Forecasting methodologies in practice | p. 278 |
| Causal modelling | p. 297 |
| More regression analysis | p. 321 |
| Judgement forecasting | p. 348 |
| Experience of using the Delphi forecasting process | p. 362 |
| Appendix t-distribution table | p. 369 |
| Index | p. 370 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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